Greetings fellow cyclists,
and welcome to the Serotta web site.
More national championships, major international road races and Olympic medals have been won on Serottas than on any other US made frame. We're quite proud of that, but prouder still of all of the people who've helped make Serotta Competition Bicycles what they are today: an industry leader in quality and innovation.

Their spirit and determination enable us to create the world's finest bicycles. And our commitment to superb craftsmanship, innovative technologies and thorough understanding of biomechanics assures you of a ride quality that will propel you toward your personal best.

We don't want this web site to be just an online version of our brochure; Rather, we'd like to give the opportunity for our friends and customers from around the world to help shape our site by letting us know what you want to know, what you like (or don't like), and what you would like to see. Our site is your site!

 What's New: 
  • January 25,1998 - Our Frequently Asked Questions (FAQ) section is now available... If you've got a question, we just might have your answer! And if your question happens to be "How much?" we now have our 1998 Suggested Retail Price List online.
  • January 11,1998 - Our Accessories section is finally online... And we'll be adding even more exciting products and secure online ordering in the coming weeks... Check back often!
  • December 19, 1997 - We tempted you so long ago... But now our new model year is here! Check out the 1998 Serotta road bikes... Mountain bikes and accessories coming soon!
  • October 12, 1997 - Many minor fixes all over the site, in preparation for the new model year... Make sure to check back to see all the great designs we have coming your way soon!
  • June 11, 1997 - You can learn all about our last 25 years in our online timeline.
  • June 1, 1997 - Lots of interesting changes going on all around our site. Many of our sections are now fully online, with more being added all the time! Be sure to check out our sizing section. In it, you'll find all about getting the right fit, the single most important part of buying a new bike!

    This site Copyright © 1998 Ben Serotta.
    Web design by J.William Pelzer.