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GAMEWORKS COMPANY HISTORY

"Playing is about fun, excitement, competition and bringing people together. It's about escape, adventure and connecting. It gives each person the chance to prove that he or she can be a star - Steven Spielberg

Conceived by Steven Spielberg and co-founder Skip Paul, GameWorks began as a vision to create the quintessential entertainment destination, delivering the best social experience around games. The parent company, Sega GameWorks, was formed in 1996, as a unique joint entertainment venture between SEGA Enterprises, DreamWorks S.K.G., and Universal Studios, Inc. SEGA's technological prowess in high-end coin-operated video games, Universal Studiosí expertise in theme park design and DreamWorks SKG's creative leadership have contributed to GameWorksí shape and form.

In March 1997, in downtown Seattle, the first GameWorks opened its doors and welcomed guests into a unique experience where people of all ages could play and interact in dramatic neighborhoods. From racing, sports and adventure zones to novel attractions and a stand out bar and restaurant, each GameWorks offers a variety of high-energy, visually stimulating and relaxing environments.


GAMEWORKS ENTERTAINMENT MIX:

SEGA Enterprises:

SEGA was founded in Japan in 1954 by an American, David Rosen, as a company called Service Games Co., for the purpose of developing amusement type games. In 1965, the company began to manufacture coin-operated games and changed the name to SEGA, short for SErvice GAmes. Over the past thirty years there have been several owners, principals and partners, including Gulf & Western, Bally Manufacturing and SEGA of Japan.

SEGA brings advanced game technology and interactive gaming technology to the GameWorks mix. As one of the most recognized industry leaders in high-tech interactive entertainment, SEGA is an innovator in the development, marketing and distribution of leading-edge interactive arcade amusement equipment for outside the home. The companyís experience and focus on games is unparalleled, and as a GameWorks partner, SEGA is an enormous contributor and asset to the organization and operation.

Universal Studios:

Recognized around the world as a premier entertainment powerhouse, Universal Studios brings its strength in theme park design and development to the GameWorks team. Each GameWorks venue is comprised of a series of engaging, visually stimulating and energetic environments that not only enhance game play, but encourage social interaction. Universal Studiosí contribution to the ever-evolving GameWorks concept is an integral part of the overall GameWorks experience.

Universal Studios Inc., formerly MCA, owns Universal Studios and the Universal Studios Theme Parks in Hollywood and Orlando. Joseph E. Seagram & Sons, Inc. is the majority owner of Universal Studios, Inc.

DreamWorks S.K.G.:

DreamWorks S.K.G., is a multi-media company created in 1994 by its three principals, Steven Spielberg, Jeffery Katzenberg, and David Geffen. DreamWorks is an entertainment company involved in films, music, and television.

DreamWorks has been a significant player throughout the development and implementation of GameWorks. Spielberg, an avid gamer himself, envisioned a place where the player is the star, the athlete playing center court. With the support of DreamWorksí creative resources, Spielberg and his team have helped GameWorks come alive with innovative proprietary games and an engaging experience that shines the spotlight on the guest.

COMPANY SUBSIDIARIES

GameWorks: Life's a game. It's meant to be played.
Games. Drinks. Music. Food.

GameWorks is the premier entertainment destination where adults and families can play, eat, drink and socialize in signature zones that offer a variety of high intensity, visually stimulating and relaxing experiences.

By day, GameWorks is a cool place to have lunch with business associates, conduct corporate meetings or just compete with friends on a variety of motion simulation games. By night, the mood and atmosphere change. GameWorks becomes an adult destination, featuring a sit-down restaurant, full-service bar and a variety of exciting game zones.

Each GameWorks venue features an unparalleled selection of games, ranging from classics to the most popular and proprietary attractions. All GameWorks have full-service restaurants and bars, except in Seattle, where the GameWorks pub features fresh beer brewed on site, in addition to other beer and wine.

GameWorks Studio:The Best Place to Play Games.

GameWorks Studio is a smaller-scale venue designed to be an attractive, safe and engaging place to play games. Located primarily in suburban area malls, urban retail sites and entertainment districts, GameWorks Studios offer a variety of specialty games including racing, adventure, sports and simulators.

COMPANY MISSION STATEMENT

Under the creative direction of Steven Spielberg, and in conjunction with partners DreamWorks SKG, SEGA Enterprises and Universal Studios, Inc., Sega GameWorks is dedicated to creating superior entertainment environments that enhance and complement game play and social interaction through a family of branded entertainment centers (GameWorks and GameWorks Studios).





© Sega GameWorks L.L.C. 1998. All rights reserved.