Apple Maintains Top Education Spot

CUPERTINO, California—November 1, 1999—Apple today confirmed that it holds the number one position in sales to the U.S. Education market as shown by recent data from leading Education market research firms, including Quality Education Data (QED) and International Data Corp. (IDC). Apple further stated that Dell’s recent claims of being the Education sales leader rely upon vendor and channel surveys which do not fully account for Apple’s large direct sales to the U.S. Education market.

“Dell didn’t incorporate Apple’s direct sales into their Education market share calculations,” said Steve Jobs, Apple’s interim CEO. “If they had done so, they would have been reminded that Apple remains the Education market share leader.”

QED’s Technology Purchasing Forecast, 1999-2000, shows that K-12 classrooms across the U.S. have more Apple hardware products than any other manufacturer and the majority of those classrooms intend to repurchase Apple products.

IDC’s Q2CY ‘99 Education Market Report states that Apple leads in overall U.S. Education sales with 22.2% market share — higher than Compaq’s 19.1%, Gateway’s 17.2%, and Dell’s fourth place showing at 15.8%, further substantiating Apple’s leading position in the U.S. Education market.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission—to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Press Contacts:
Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439
hamilton@apple.com

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