Apple Computer
Press Release
February 5, 1996

Apple Reduces Prices on Macintosh Performa Systems and Announces Rebate Programs



POWER PAYBACK REBATE PROGRAMS
REBATE FULFILLMENT

CUPERTINO, California--February 2, 1996--Apple Computer, Inc. today announced it has reduced prices up to 11% percent on select Macintosh Performa computers. These systems include the powerful, 100MHz PowerPC microprocessor-based 6300CD system and the award winning, all-in-one PowerPC microprocessor-based Macintosh Performa 5215CD. In addition, the company also introduced a new Performa configuration, the Macintosh Performa 6290CD. Apple also announced three programs where customers can receive rebates from $150 up to $500 when they purchase an Apple printer, display and Macintosh computer together.

The following price changes are effective now for Macintosh Performa systems:

 
                                             Previous Price*   New Price*
        Model Configuration                  Starting at:      Starting at:
       
      Performa 6116CD 8/700/2xCD/14"/14.4       $1,699            $1,499
      Performa 5215CD 8/1G/4xCD/15"/14.4        $1,999            $1,899
      Performa 6200CD 8/1G/4xCD/15"/14.4        $1,999            $1,899
      Performa 6205CD 8/1G/4xCD/15"/28.8        $2,099            $1,999
      Performa 6218CD 16/1G/4xCD/15"/28.8       $2,399            $2,199
      Performa 6220CD 16/1G/4xCD/Vin/TV/14.4    $1,999            $1,899
      Performa 6290CD** 8/1.2G/4xCD/14"/28.8    N/A               $2,199
      Performa 6300CD 16/1.2G/4xCD/15"/28.8     $2,799            $2,499

*Prices shown are estimated U.S. street prices. Actual street prices may vary at the discretion of the reseller. To obtain the name of the nearest Apple authorized retailer (reseller), customers may call: (800) 538-9696, option 3.

**New configuration.

In addition to the Macintosh Performa price reductions, Apple also has three rebate programs called Power Paybacks, for customers purchasing Performa systems, Power Macintosh 7200 computers or PowerBook systems with selected printers and displays.

"The customer wins with these price reductions and rebates," said Mike Lorion, acting senior vice president of the Apple Americas Consumer Division of Apple Computer, Inc. "We have reduced prices on some of our most powerful and popular Macintosh Performa computers. Now is a great time to buy a Macintosh Performa--for less than $2,500, a customer can own a complete system with 16 megabytes of memory, a 1.2 gigabyte hard drive, a 28.8 modem and much more."

POWER PAYBACK REBATE PROGRAMS

  • Performa + Printer = Payback
    With the Performa+Printer=Payback promotion, buy any Performa series computer between January 27, 1996, and March 17, 1996, and receive a $150 mail-in rebate on the purchase of any qualifying Apple printer (one-to-one ratio) while supplies last. Products included in the Performa+Printer=Payback promotion are any Performa computer plus one of the following printers:

    ImageWriter II
    StyleWriter 1200
    Color StyleWriter 2200
    Color StyleWriter 2400
    Personal LaserWriter 300
    LaserWriter 4/600 PS (2MB) w/Toner Cartridge
    LaserWriter Select 360 w/Toner Cartridge
    LaserWriter Select 360 (Toner Cartridge sold separately)
    LaserWriter 16/600 PS (8MB) w/Toner Cartridge
    Color LaserWriter 12/600 PS & Accessory Kit
    Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)

  • Power Macintosh 7200 Payback
    Buy a Power Macintosh 7200 system and any 17" or 20" Apple display between January 6, 1996, and March 17, 1996, and receive a $200 mail-in rebate, or:

    Buy a Power Macintosh 7200 system and an Apple LaserWriter Select 360, LaserWriter 16/600 PS, or Color LaserWriter 12/600 PS printer between January 6, 1996, and March 17, 1996, and receive a $200 mail-in rebate, or:

    Buy a Power Macintosh 7200 system and any 17" or 20" Apple display and an Apple LaserWriter Select 360, LaserWriter 16/600 PS, or Color LaserWriter 12/600 PS printer between January 6, 1996, and March 17, 1996, and receive a $500 mail-in rebate. Products included in the Power Macintosh 7200 Payback promotion include:

    Power Macintosh 7200/75 w/PowerPC 8MB/500/CD-ROM
    Power Macintosh 7200/90 w/PowerPC 8MB/500/CD-ROM

    Displays
    Apple Multiple Scan 17 Display
    Apple Multiple Scan 1705 Display
    Apple Vision 1710 Display
    Apple Vision 1710 AV Display
    Apple Multiple Scan 20 Display

    Printers
    LaserWriter Select 360 w/Toner Cartridge
    LaserWriter Select 360(Toner Cartridge sold separately)
    LaserWriter 16/600 PS (8MB) w/Toner Cartridge
    Color LaserWriter 12/600 PS & Accessory Kit
    Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)

  • PowerBook + Printer = Payback
    Buy any PowerBook and a qualifying Apple printer listed below between January 6, 1996, and March 17, 1996, and receive a $150 mail-in rebate. Products included in the PowerBook+Printer=Payback promotion are any PowerBook product plus one of the following printers:

    ImageWriter II Printer
    StyleWriter 1200
    Color StyleWriter 2200
    Color StyleWriter 2400
    Personal LaserWriter 300
    LaserWriter 4/600 PS (2MB) w/Toner Cartridge
    LaserWriter Select 360 w/Toner Cartridge
    LaserWriter Select 360 (Toner Cartridge sold separately)
    Color LaserWriter 12/600 PS & Accessory Kit
    Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)

    REBATE FULFILLMENT

    For all Power Payback Promotions, customers will need to complete a mail-in rebate coupon*, attach it to their original serialized proof-of-purchase (invoice), and submit it to the appropriate address below postmarked by April 17, 1996. All purchases must be made by the same customer. There is no limit to the number of rebates a customer can receive during the promotional period. Once the appropriate documentation is received and validated, rebate checks will be sent directly to customers within six to eight weeks.

    Performa+Printer=Payback
    P.O. Box 1176
    Grand Rapids, Minnesota 55745-1176

    Power Macintosh 7200 Payback
    P.O. Box 1156
    Grand Rapids, Minnesota 55745-1156

    PowerBook+Printer=Payback
    P.O. Box 1121
    Grand Rapids, Minnesota 55745-1121

    *Customers may call the Apple Power Payback Hotline at 1-800-950-7521 for more information. The rebate coupon will also be available on AppleLink, the Internet and via Apple FaxBack by calling 1-800-510-4955.

    Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific & engineering and government customers in over 140 countries.


    Press Information Contact:
    Maureen O'Connell
    Apple Computer, Inc.
    (408) 862-6689
    oconnell.m@applelink.apple.com

    NOTE TO EDITORS: If you are interested in receiving Apple press releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN number. If you do not have a PIN, please call the Public Relations Hotline at (408) 974-2042.

    Consumer Information Contact:
    If you are considering the purchase of an Apple product and would like to have product information faxed to you, please call 1-800-462-4396 in the U.S. or 1-800 263-3394 in Canada. If you do not have a fax machine or would like to locate an Apple authorized reseller near you, please call 1-800-538-9696. Customers outside the U.S. should contact their local Apple representatives for information.


    Apple's home page on the World Wide Web: http://www.apple.com/

    Apple, the Apple logo, AppleLink, Macintosh, Performa, PowerBook, Power Macintosh, LaserWriter, LaserWriter Select, and StyleWriter are registered trademarks of Apple Computer, Inc. PowerPC and the PowerPC logo are trademarks of International Business Machines and used under license therefrom. All other brand names mentioned may be trademarks or registered trademarks of their respective holders, and are hereby acknowledged.


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