CUPERTINO, California--February 2, 1996--Apple Computer, Inc. today announced it has reduced prices up to 11% percent on select Macintosh Performa computers. These systems include the powerful, 100MHz PowerPC microprocessor-based 6300CD system and the award winning, all-in-one PowerPC microprocessor-based Macintosh Performa 5215CD. In addition, the company also introduced a new Performa configuration, the Macintosh Performa 6290CD. Apple also announced three programs where customers can receive rebates from $150 up to $500 when they purchase an Apple printer, display and Macintosh computer together.
The following price changes are effective now for Macintosh Performa systems:
Previous Price* New Price* Model Configuration Starting at: Starting at: Performa 6116CD 8/700/2xCD/14"/14.4 $1,699 $1,499 Performa 5215CD 8/1G/4xCD/15"/14.4 $1,999 $1,899 Performa 6200CD 8/1G/4xCD/15"/14.4 $1,999 $1,899 Performa 6205CD 8/1G/4xCD/15"/28.8 $2,099 $1,999 Performa 6218CD 16/1G/4xCD/15"/28.8 $2,399 $2,199 Performa 6220CD 16/1G/4xCD/Vin/TV/14.4 $1,999 $1,899 Performa 6290CD** 8/1.2G/4xCD/14"/28.8 N/A $2,199 Performa 6300CD 16/1.2G/4xCD/15"/28.8 $2,799 $2,499
*Prices shown are estimated U.S. street prices. Actual street prices may vary at the discretion of the reseller. To obtain the name of the nearest Apple authorized retailer (reseller), customers may call: (800) 538-9696, option 3.
**New configuration.
In addition to the Macintosh Performa price reductions, Apple also has three rebate programs called Power Paybacks, for customers purchasing Performa systems, Power Macintosh 7200 computers or PowerBook systems with selected printers and displays.
"The customer wins with these price reductions and rebates," said Mike Lorion, acting senior vice president of the Apple Americas Consumer Division of Apple Computer, Inc. "We have reduced prices on some of our most powerful and popular Macintosh Performa computers. Now is a great time to buy a Macintosh Performa--for less than $2,500, a customer can own a complete system with 16 megabytes of memory, a 1.2 gigabyte hard drive, a 28.8 modem and much more."
ImageWriter II
StyleWriter 1200
Color StyleWriter 2200
Color StyleWriter 2400
Personal LaserWriter 300
LaserWriter 4/600 PS (2MB) w/Toner Cartridge
LaserWriter Select 360 w/Toner Cartridge
LaserWriter Select 360 (Toner Cartridge sold separately)
LaserWriter 16/600 PS (8MB) w/Toner Cartridge
Color LaserWriter 12/600 PS & Accessory Kit
Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)
Buy a Power Macintosh 7200 system and an Apple LaserWriter Select 360, LaserWriter 16/600 PS, or Color LaserWriter 12/600 PS printer between January 6, 1996, and March 17, 1996, and receive a $200 mail-in rebate, or:
Buy a Power Macintosh 7200 system and any 17" or 20" Apple display and an Apple LaserWriter Select 360, LaserWriter 16/600 PS, or Color LaserWriter 12/600 PS printer between January 6, 1996, and March 17, 1996, and receive a $500 mail-in rebate. Products included in the Power Macintosh 7200 Payback promotion include:
Power Macintosh 7200/75 w/PowerPC 8MB/500/CD-ROM
Power Macintosh 7200/90 w/PowerPC 8MB/500/CD-ROM
Displays
Apple Multiple Scan 17 Display
Apple Multiple Scan 1705 Display
Apple Vision 1710 Display
Apple Vision 1710 AV Display
Apple Multiple Scan 20 Display
Printers
LaserWriter Select 360 w/Toner Cartridge
LaserWriter Select 360(Toner Cartridge sold separately)
LaserWriter 16/600 PS (8MB) w/Toner Cartridge
Color LaserWriter 12/600 PS & Accessory Kit
Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)
ImageWriter II Printer
StyleWriter 1200
Color StyleWriter 2200
Color StyleWriter 2400
Personal LaserWriter 300
LaserWriter 4/600 PS (2MB) w/Toner Cartridge
LaserWriter Select 360 w/Toner Cartridge
LaserWriter Select 360 (Toner Cartridge sold separately)
Color LaserWriter 12/600 PS & Accessory Kit
Color LaserWriter 12/600 PS Engine (Accessory Kit sold separately)
Performa+Printer=Payback
P.O. Box 1176
Grand Rapids, Minnesota 55745-1176
Power Macintosh 7200 Payback
P.O. Box 1156
Grand Rapids, Minnesota 55745-1156
PowerBook+Printer=Payback
P.O. Box 1121
Grand Rapids, Minnesota 55745-1121
*Customers may call the Apple Power Payback Hotline at 1-800-950-7521 for more information. The rebate coupon will also be available on AppleLink, the Internet and via Apple FaxBack by calling 1-800-510-4955.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific & engineering and government customers in over 140 countries.
NOTE TO EDITORS: If you are interested in receiving Apple press releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN number. If you do not have a PIN, please call the Public Relations Hotline at (408) 974-2042.
If you are considering the purchase of an Apple product and would like to have product information faxed to you, please call 1-800-462-4396 in the U.S. or 1-800 263-3394 in Canada. If you do not have a fax machine or would like to locate an Apple authorized reseller near you, please call 1-800-538-9696. Customers outside the U.S. should contact their local Apple representatives for information.
Apple, the Apple logo, AppleLink, Macintosh, Performa, PowerBook, Power Macintosh, LaserWriter, LaserWriter Select, and StyleWriter are registered trademarks of Apple Computer, Inc. PowerPC and the PowerPC logo are trademarks of International Business Machines and used under license therefrom. All other brand names mentioned may be trademarks or registered trademarks of their respective holders, and are hereby acknowledged.
|
||
Main | Page One | What's New | Apple Computer, Inc. | Find It | Contact Us | Help PR Library | Corporate Information | Speeches | Executive Profiles | Contacts |
|
Copyright 1997 Apple Computer, Inc.
Maintained online by Corporate Communications
Updated Saturday, February 1, 1997 by webrose