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PETA is preparing to launch a new anti-milk ad campaign to run in high school newspapers, featuring a young man losing his "liquid lunch" through his nose and mouth. Showing that PETA not only condemns the gas-giving, obesity-inducing, acne-producing beverage for its deleterious health effects but also for its producers' treatment of mother cows, the text reads, "If you knew how dairy cows suffered, you'd spew!" The ad will appear in schools in Los Angeles, Austin, and Miami, which are currently test-marketing milk vending machines.
The nauseating ad is designed to reach high school students now heavily targeted by the dairy industry, which is struggling to revive dwindling sales by putting brightly colored bottles of flavored milk in school cafeteria vending machines. The sugary concoctions, which pack a whopping 10 grams of saturated fat per bottle—almost one-half of the recommended daily allowance—and 460 calories (more than double that of a serving of cola), are definitely not health drinks. As America's teens grow fatter, the last thing they need is to pump themselves full of yet another fatty snack. Not only will they put on pounds, PETA says, the fat in milk is also linked to greasy hair, pimples, and gas. Milk consumption also puts teens on the road to adult diseases linked to the consumption of meat and dairy products, i.e., heart disease, cancer, stroke, and even osteoporosis—the very disease milk is supposed to prevent. PETA also has a big beef with the way the dairy industry exploits calves and mother cows, which it treats as nothing more than "milk machines." Male calves born on dairy farms are taken from their loving mothers shortly after birth, put into crates so small that they can't even turn around, and, after 14 weeks in near total darkness, shipped off to slaughter to make veal parmigiana and other veal dishes. Many of the babies stumble to their deaths because their legs are so swollen from balancing on slippery, waste-covered, slatted floors or concrete. For more information about the cow's milk and the dairy industry, visit www.MilkSucks.com |
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People for the Ethical Treatment of Animals 501 Front St., Norfolk, VA 23510; 757-622-PETA |
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