BA (Hons) Design and Art Direction

Three years full-time course
Chatham Building, Manchester
Applications through UCAS
UCAS code: W200 BA/ADDir (route A)
E200 BA/ADDir (route B)

Entry Requirements
Requirements are as specified for BA degrees in art and design : a minimum of five GCSE passes including a GCE A level and a foundation course in art and design. To meet all the demands of the course, these qualifications should include academic subjects.
Applicants should demonstrate evidence of a creative ability, research and writing skills plus enthusiasm and an ability to articulate their ideas clearly.

Course Content
Students consider both advertising and graphic design in the broadest possible context. The programme of study integrates critical theory and practice throughout the three levels of the course. It is essentially practice based: encouraging the development of a personal approach to visual communication in a cultural, historical and social context.

During Level 1, students follow a programme of practical assignments which establishes a working methodology based on investigation, analysis, realisation and presentation. Students can attend workshops for a range of practical skills and all students follow the contextual studies lecture programme, placing practical elements of the course into a wider cultural, critical and social context. At the end of Level 1, students undertake a self-directed Learning Agreement.

During Level 2, the programme of studies encourages students to consider the broader implications of contemporary advertising and graphic design - linking culture and commerce - exploring traditional and digital, multi-media applications - to realise their communication solutions. At Level 3, students negotiate a personal programme of study from identified abilities and interests. During Levels 2 and 3 students are advised, encouraged and monitored through regular individual and group tutorials.

Special Features
The course integrates the study of advertising and graphic design - reflecting the breakdown of boundaries in contemporary professional practice.

Students may undertake work experience in the UK and/or study abroad as part of negotiated Learning Agreements.

Students may negotiate to access the facilities outside the University or within the broadcast television area as part of a multi-media Learninq Agreements.

Students contribute to assessment throughout the course through a self-assessment procedure encouraging reflection and positive self-criticism. Course units are assessed at the end of each semester and progressional assessments and reviews are undertaken at the end of each level. Final assessment is through a portfolio presentation and exhibition at the end of Level 3.

Career Opportunities
The programme of practical and technical skills, the development of abilities and personal practice in a professional context and the critical base offers students a level of confidence and confirmation of their personal ambitions within the profession to enable them to move into a variety of career opportunities - art direction, copy writing, graphic design, marketing, media planning, multi-media, video and film-making - or to pursue postgraduate study and research.

Department of Communication Media
Tel: 0161-247 1285/1286/1307

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