Issue 2.08 -
Aug 1994
Though education software is not normally considered a subfield of AI, the
new focus wasn't that big a switch for him. Schank first made his mark on
AI in the 1970s at Yale by working on the problem of getting machines to
understand written English, one of the most sought-after goals in the
field. Later, Schank turned his attention to enabling computers to reason
their way through brief stories, under the growing conviction that
storytelling is our primary tool for making sense of the world and for
sharing useful information. This offbeat but noisily advertised premise,
along with his penchant for publicly needling other researchers' work and
his personal eccentricities, earned Schank something of a reputation as
one of AI's genuine characters. (Besides his somewhat Buddha-like
appearance and loud, cranky enthusiasm, Schank also likes to flaunt his
deep and apparently unmatchable appreciation of travel and fine food and
wine.)
"He's always been ornery," recalls Danny Hillis, an AI scientist and
founding scientist of supercomputer manufacturer Thinking Machines. "But
he's ornery in a useful way." Robotics researcher Hans Moravec, who
crossed paths with Schank at Stanford, remembers him simply as "a
loudmouth with fairly interesting ideas."
In any case, Schank saw that educational software would give him a chance
to apply his storytelling ideas in a useful -- if not theoretically
profound -- way. After all, he thought, a good teacher would tell stories,
so why couldn't a computer? Though educational software might seem a step
down for a leading AI figure, the fact is that even Schank's most
ambitious AI systems had always been considered modest technical
achievements at best by most of the AI community; it is his arrogant
panache that makes him seem larger than life to those outside the
community. The transition from relatively simple AI systems to relatively
complex educational software was not a particularly sharp one.
Meanwhile, in early 1989, executives from Chicago-based Andersen
Consulting were meeting with Northwestern's board of trustees, rich with
captains of industry, to bemoan the fact that the city lacked the sort of
outstanding university computer science department that could change
Chicago's economic landscape in much the same way as MIT did for Boston's
Route 128 or Stanford for Silicon Valley. Northwestern, which has always
suffered from an academic inferiority complex, jumped at Andersen's
proposal for establishing a leading-edge department connected to the
university. A search committee set out after a top name to run the
proposed department, and feelers were put out to Schank.
Funny you should ask, replied Schank. He hadn't had much luck in
persuading Yale to help him pull together the resources he needed to
develop educational software, nor had he gone far with the two companies
he set up on his own. What's more, his somewhat imperious behavior with
colleagues, and especially with graduate students and junior faculty,
along with occasional lapses in sound fiscal management (at one point Yale
ended up holding the bag for a chunk of money Schank spent in anticipation
of a grant that never materialized), left Schank feeling increasingly
alienated at Yale.
Today, some 160 people at the institute are dedicated to Schank's vision
of educational software. It is an eager, eclectic crew. Many are
high-powered computer science PhDs enjoying what appears to be the best of
both worlds: the steady funding of a corporate research lab combined with
the relative intellectual freedom of an academic lab. "We're not
constrained the way we were in industry," says Assistant Director of
Research Ray Bareiss, a big, clunky guy with a soft drawl who used to work
at a graphics start-up in Texas that eventually failed.
But like most university enterprises, most of the real work is done on the
backs of graduate students and other very smart, very young people willing
to channel atrocious amounts of energy into offbeat projects for which
they will get only modest credit, and even more modest money. Typical is
pixieish Carolyn Majkowski, a "content analyst" who figured out how to
link up video clips and questions on the Army program. "It's like playing
Jeopardy! backwards," she explains. "Now I know 5,000 military acronyms.
I'm a joy at parties." It makes for an unpredictable mix at the institute;
in the hallways, people in three-piece suits pass people in leather
flight
helmets.
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