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For Release: 01-14-2003

Sorenson Squeeze 3 Compression Suite Wins Best of Show at Macworld Expo & Conference 2003

SALT LAKE CITY, Utah, (January 14, 2003) - Sorenson Media™ announced today that its Sorenson Squeeze™ 3 Compression Suite received the Macworld Magazine "Best of Show Award" at Macworld Expo & Conference™ in San Francisco. Editors of this widely-recognized Macintosh® publication (and related Web sites) selected Sorenson Squeeze 3 Compression Suite as one of the top new software and hardware products announced at Macworld, where hundreds of new solutions were introduced to the market.

The Best of Show Award represents an honor, highly-coveted within the Macintosh industry that is presented exclusively at the biannual Macworld Expo & Conference. The Sorenson Squeeze 3 Compression Suite was the only video software product recognized for this award. To be eligible for the Best of Show Award, products needed to make a public debut at Macworld Expo & Conference or be recently introduced and generating excitement on the show floor.

"Sorenson Media is delighted that the editors of the Macworld magazine (and related Web sites) have distinguished the Sorenson Squeeze 3 Compression Suite with this award. The initial customer response has also been overwhelming due to the array of new features we have added. With this latest version, users are able to constrain their video to a set file size and Squeeze automatically adjusts all the settings to create a crisp, clear picture - this one feature alone saves producers a lot of time," said Pat Nola, vice president of sales and marketing at Sorenson Media. "Both novice and professional content creators can rely on Sorenson Squeeze 3 Compression Suite to efficiently compress and deliver high-quality video on CDs or over the Internet, IP-based networks, and a new generation of consumer digital devices."

Sorenson Squeeze 3 Compression Suite includes all of Sorenson Media's professional codecs-Sorenson Video® 3 Pro, Sorenson Spark™ Pro, and Sorenson MPEG-4™ Pro-to augment customer productivity and efficiency within one easy-to-use video compression application. It integrates seamlessly into the video editing and multimedia production workflow, speeding up the encoding process while outputting the highest-quality video in popular delivery formats like Apple® QuickTime®, Macromedia® Flash™, and MPEG-4. Users simply export their uncompressed video files from an editing tool such as Apple® Final Cut Pro®, Apple iMovie™, Adobe® Premiere®, or Avid® Xpress DV® and bring them into Squeeze to be compressed with three easy steps.

Additionally, the Windows® version of the Sorenson Squeeze 3 Compression Suite includes video output support for RealMedia™ and Windows Media™ content. With Sorenson Squeeze 3 users can reduce their media to a fraction of its original size-allowing them to get more media on their local and portable storage devices. The smaller file sizes also enable producers to stream media across the Internet much more efficiently.

For a complete list of Sorenson Squeeze 3 product features and benefits, visit www.sorenson.com.

Pricing and Availability

Electronic versions of Sorenson Squeeze 3 Compression Suite (Windows and Macintosh) are currently available online. Boxed copies are expected to ship in the first quarter of 2003. The street price for the Sorenson Squeeze 3 Compression Suite is US $449. Upgrade pricing is available for current users of Sorenson Media products. For more information about purchasing Sorenson Squeeze 3 Compression Suite, or to find a reseller, call 1.888.767.3676 or visit www.sorenson.com.

About Sorenson Media

Sorenson Media (www.sorenson.com) is the recognized leader in video compression, video communication technology, and video services to improve the quality of communication over the Internet. With its innovative encoding applications and award-winning video delivery solutions, Sorenson Media enables users to easily compress digital video into significantly smaller file sizes so that high-quality video can be affordably delivered.

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Press Contact


 Diana Johnson
 Sorenson Media, Inc.
 801.287.9400
 diana@sorenson.com

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