"THE HELP" HELPS THE WB TO ITS MOST-WATCHED FRIDAY OF THE SEASON
PREMIERE OF THE COMEDY SHOW SCORES TIME PERIOD SEASON HIGHS IN TOTAL VIEWERS AND ADULTS 18-34 AND ACHIEVES #2 TIME PERIOD RANK ACROSS THE 12-34 DEMOS AND #3 IN ADULTS 18-34
"REBA" KEEPS ON ROLLING AS BOTH AIRINGS OF THE COMEDY HIT RANK #1 IN THEIR RESPECTIVE TIME PERIODS AMONG WOMEN 12-34 AND FEMALE TEENS AND #2 IN WOMEN 18-34
FOR THE NIGHT, THE WB WAS #2 IN PERSONS 12-34 AND WOMEN 12-34 AND #1 IN FEMALE TEENS
BURBANK, CA (March 8, 2004) - The premiere of THE HELP not only attracted the most viewers to the 9:30-10:00 p.m. Friday time period this season (3.3 million) for The WB, it led the network to its most-watched Friday of the season (3.9 million).
THE HELP also achieved the highest ratings of the season for its time period in adults 18-34 (1.6/6), men 12-34 (1.3/5) and men 18-49 (1.0/3). Ron Leavitt's take on "Upstairs, Downstairs" placed #2 in its time period among persons 12-34 (1.6/6), women 12-34 (2.0/8), men 12-34 (1.3/5) and men 18-34 (1.2/5). THE HELP, which scored across-the-board growth compared to the time period's average and virtually across-the-board time period gains over last week, was also #3 in adults 18-34 (1.6/6).
REBA keeps on rolling as it again led off the night with two successful back-to-back episodes. At 8:00-8:30 p.m., REBA was #1 in women 12-34 (2.3/9) and female teens (2.5/12), #2 in women 18-34 (2.2/8) and #3 in adults 18-34 (1.7/7), persons 12-34 (1.7/7), men 18-34 (1.2/5) and men 12-34 (1.2/5). At 8:30-9:00 p.m., REBA was #1 in women 12-34 (2.4/9), teens (2.4/10) and female teens (3.4/14), #2 in women 18-34 (2.0/8) and #3 in adults 18-34 (1.5/6) and persons 12-34 (1.7/7).
GROUNDED FOR LIFE was #3 in persons 12-34 (1.7/7), women 12-34 (2.2/8) men 12-34 (1.2/5) and men 18-34 (1.1/5) and #1 in female teens (3.1/12).
For the night, The WB was #2 in persons 12-34 (1.7/7), women 12-34 (2.2/9) and #1 in female teens (2.7/12).
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