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Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution.
As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Explore : The concept of color can be approached from several disciplines: physiology, psychology, philosophy, and art. This web site provides some starting points for an exploration of color . Use our powerful Search engine for fast results . Interact:The Color Matters web site also gives you the opportunity to speakup about color. Take the Global Color Survey, help decide the official color of our new millennium, and visit the bulletin board.
Resources: From books to software, a special section is dedicated to other information about color.
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If you'd like to conduct a more advanced search, click here |
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| How color affects our minds. Psychology & culture. | Tell us what you think about color. 20 easy questions! | ||||||||||
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| How color affects our actions and reactions. | Post a question. Express your opinion. Visit the archives. | ||||||||||
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| How color affects vision. Eye irritants and color tricks. | Cast your vote and see the global results of this poll. | ||||||||||
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| Color's pivotal role in design and art. Color Theory . |  |
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An extensive collection of books about color | ||||||||||
| How color affects us as a form of radiation. Scientific data. |  |
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Links to other color-related web sites | ||||||||||
| How affects the planet and life in general. |  |
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A monthly newsletter about color. | ||||||||||
| The world of digital color. Is your computer color blind? |  |
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Color tools for your computer | ||||||||||
| Interesting color facts. NEW factoid each month |  |
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NEW: Imagining numbers in color. | ||||||||||
 Current TopicsNew! The Color Police |
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Color consultation services | ||||||||||
| The author of Color Matters photographs colorful places. | |||||||||||
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| .About the author and designer of Color Matters | Sponsorship and advertising opportunities | ||||||||||
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Color Matters is a registered trademark of J.L. Morton.
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