The Web: Publishing Medium or Social Space?

Mike Ellis
The Science Museum

From 'brochureware', where websites have just re-purposed their existing marketing material, to fully integrated and interactive solutions where the content is driven solely by users, many different models of website strategic delivery have been attempted across the internet.

Some sites have distinct 'communities'; others are more about the outwards push of information. Which model makes for the best user experience? Is there a balance to be had between the two extremes? How do we manage the requirements of the institution with those of the user?

This discussion looks at some leading websites at either end of the spectrum, examines their pros and cons, and put them into the context of online museums.