did you first recognize the need for games targeting women?
so many men started this business, and have been heavily involved
in the technological areas, we have always seen titles aimed
at what marketers call the traditional, 30 year old male gamer.
about the rest of us?! Only recently has the market shifted
to what the industry calls the "casual gamer" which statistically
is still top heavy on the male side.
my research and business development for Women Wise, I surveyed
almost 3,000 women, half of which came from a game publisher's
data base. When I asked for titles of games women like to
play, I cringed when I read that 60 percent named Solitaire!
(Ok, I play too, but really…)
sent formal questions, but women started writing me pages
as to what they wanted to see, how they would spend their
money, what other software they were interested in etc. I
was overwhelmed with email, suggestions, positive feedback
and good wishes. I'm still writing thank you notes!
do WANT software titles of all kinds, but said to me loud
and clear, it's not there!
How did you come to the conclusion of what
game characteristics women would in fact be interested in?
have great respect for Laura Groppe, president of Girl Games
and the women at Purple Moon for their pioneering efforts.
I know their research and studied numerous other reports along
with observing first hand the differences of how girl vs.
boy "play" on computers from the ages of 10 - 17. Many of
the "girl" play factors carry on to "womenhood."
the WomenGamers.Com audience are pretty sophisticated computer
game players. And most, I dare say can get past the "women's
thing" or gender issues of gaming. There are lots of women
who can beat the pants off the guys when it comes to the shooters
and revel in it.
female testers on The Legend of Lotus Spring highly rated
line; exquisite, detailed and colorful graphics and enjoyed
that this is NOT a dark environment. Women enjoyed seeing
animated eye candy rewards within short time periods. The
cursor and navigation are intelligent, intuitive and for the
most part the interface is seamless. Game play is not frustrating
and you don't need a manual to figure things out. If you want
details on the culture and customs, it's all there to be read
in the Diary.
plain fun and a "time waster" with great satisfaction.
the comments are applicable to all games regardless of gender.
I know my audience. If people agree with the above, then this
title is for them.