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Grad Named Head of ‘People en Español’

People en EspanolTufts graduate Jacqueline Hernandez-Fallous is the new publisher of the Spanish-language edition of 'People' – the best selling Hispanic magazine in the United States.

New York City [02-27-04] A seasoned professional in sales and marketing, the career of 1988 Tufts graduate Jacqueline Hernandez-Fallous is heating up. After 16 years in the industry, Hernandez-Fallous was recently named the publisher of People en Español, where she will take the reins of the best-selling Hispanic magazine in the country.

“[Hernandez-Fallous’] overall sales and marketing expertise, coupled with her diverse professional experience in the international marketplace, make her the ideal candidate for publisher of People en Español,” said Cathy O’Brien, an executive for the magazine’s parent company, Time Warner.

The Tufts graduate began her marketing career at The Boston Globe – and quickly worked up the ranks at media institutions such as The Village Voice, CNN International, and TNT Latin America.

“She has more than 16 years of experience in advertising sales and brand development,” reported Hispanic Business, “and is a six-year Time Warner veteran, having worked at both Time, Inc. and Turner Broadcasting.”

Now, Hernandez-Fallous will be working for one of Time Warner’s hottest properties, People en Español – a monthly publication with a circulation of more than 4 million. Launched in 1998, it has quickly risen to become the top Spanish-language magazine in the U.S. The inspiration for the magazine originated nearly ten years ago when editors of the popular People magazine noticed an untapped market in an unexpected way.

“The idea came about after People ran a split-cover edition following the 1995 murder of Selena, the Tejano singing star,” reported the New York Times. “The cover featuring Selena sold out, while the other, with the television cast of ‘Friends,’ did not.”

Covering both Hispanic and mainstream entertainment news, People en Español appeals to a growing population of Hispanic-Americans. Describing the average reader of the publication, a top official at the magazine told the New York Times: “It’s a woman, a Latina more likely to have been born outside the United States and lived here for a long time, with children born here.”

“She watches Spanish-language television, listens to Spanish-language radio, dances to Ricky Martin, yet functions in a very American world, whether it’s the PTA or dealing with doctors when you have to deal with you mother’s health concerns,” the official told the New York Times. “I call it the schizophrenia of being a Latina, being deeply Hispanic and deeply American.”

Time Warner’s O’Brien said that Hernandez-Fallous is the ideal person to help People en Español reach its important audience.

“I am confident that under her leadership the magazine will continue its exceptional growth and maintain its position as the number-one title in the category,” said O’Brien.

 

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