Today's Breaking Ad winner makes such brilliant use of newspapers and newspaper space we couldn't miss it.

"Loves corners" is the proud boast for Ford make for their new "rally bred" Ford Fiesta ST.

Placed in The Sun's award-winning 'Sun Motors' section this ad is not only relevant and well targeted at a key audience for the brand, but it makes the ad work even better - oddly because you almost miss the photo of the product.

The wide open white space jars on the page, grabbing readers' attention because it's so unusual.  With the "loves corners" tag-line, you then notice the sporty looking Fiesta... in the corner of the ad.

With 17" alloys, lower, modified sports suspension and a sporty red paint job the ad will have car buffs drooling - and with placement on a relevant page, slick use of colour, wit, charm and exceptional use of newspaper advertising space we were pretty impressed with the ad too.

This is our Breaking Ad of the day.

This ad appeared in newspapers in the UK.

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