How to Use This Manual
Far too often, people are so eager to start a new business or product, that they end up skipping some very important considerations. This is very likely one of the major reasons that so many new businesses fail within the first five years. This manual will help you ensure that you're really ready to start your new venture.
The first section of this manual is "Considerations About You". Carefully answer each of the questions in this section. The second section is "Considerations About Your Business Idea". In this section, you don't need to answer the questions in detail -- but you should be aware of how you plan to answer the questions once you've started your new venture.
Near the end of the manual, you're referred to other sites that can help you officially register your new organization once you've considered the questions -- and resources to help you answer them -- in this manual.
Table of Contents
Considerations About You
Are You Really an Entrepreneur? (it takes a certain kind of person to be entrepreneur)
Have You Looked at Alternatives to Starting a Business?
Are Your Personal Finances in Shape to Start a New Business?
How Will You Manage the Stresses Involved?
Considerations About Your Business Idea (some basic business
Is There Really a Market (Customers/Clients) for Your New Product/Service?
What Type of Business Will You Start? (for-profit? nonprofit? what name?)
What Are the Risks Involved?
What Skills Do You Need to Run Your Business?
What Are Your General Plans for the Future of Your Business?
What Resources Will You Soon Need? (skills, facilities, money, etc.)
You're Ready to Write a Business Plan Document, If Needed
If You're Still Going to Start a New Business ..
Numerous Sources of Additional Assistance for Startups
Free, On-line, Complete Training Programs That Include
For For-profit Organizations:
This topic is also included in the Free Micro-eMBA learning module Starting and Understanding Your Organization. This complete, "nuts and bolts", free training program is geared to leaders, managers and consultants who work with for-profit organizations.
For Nonprofit Organizations:
This topic is also included in the Free Nonprofit Micro-eMBA learning module Starting and Understanding Your Organization. This complete, "nuts and bolts", free training program is geared to leaders, managers, consultants and volunteers who serve nonprofit organizations.
Tell Your Friends! Local Professional Organizations! Spread
Tell friends and professional organizations about these free programs! Advertise them in your newsletters and web sites so that others can save training dollars, too!
Are You Really
What is an Entrepreneur?
It often takes a certain kind of person to be an entrepreneur. The following articles might help to give you some sense of the typical nature of an entrepreneur, that is, someone who starts a new venture (organization, program, product line, etc.).
What is an Entrepreneur? (you might follow some of the links out of this article, too)
What Makes an Entrepreneur? (Part 1)
What Makes an Entrepreneur? (Part 2)
Another approach to understanding the nature of entrepreneurs is to interview entrepreneurs in your community. The links Networking and Interviewing for a Job might help you.
Are You an Entrepreneur? (articles to help you reflect
about this question)
The following article "Are You An Entrepreneur?" helps you to get started thinking about your own nature as an entrepreneur. The article references the notion of starting a home business, but applies even if you're planning to run your business in any other setting. If you're planning to start a nonprofit (that is, if you're a social entrepreneur), you might substitute the focus on money in the following article for a focus on community service -- otherwise, the article is still relevant to your situation. Next, read "Dare to be Different".
Are You an Entrepreneur?
Who Wants to Be An Entrepreneur?
5 Secrets of the Authentic Entrepreneur
The Right Stuff
So You Want to Start a Business?
Are You an Entrepreneur? (self-tests to help you decide
if you're an entrepreneur)
The following self-tests might help you to think about your nature and how you'll handle the risks and stresses of starting a new organization. These tests are not comprehensive and scientifically validated. But they do pose useful questions to think about now.
Self Quiz for Small Business Success (includes self-scoring)
Self-Taking Personal Flexibility Assessment (includes self-scoring)
Assessing Your Skills, Education, and Experience
Additional reading, if you prefer
Why People Start Companies
Also consider these library topics:
The topic Personal Development includes many more self-assessments.
Some Alternatives to Starting a Business
NOTE: In the next section, titled "Resources to Help You Explore Alternatives Other Than Starting a Business", there are resources that can help you answer each of the following questions.)
1. How about working to improve your attitude toward
your life or work?
The frustrations of starting a new business might make your attitude even worse for you -- and those around you.
2. How about working to get promoted in your current
This option lets you work from current strengths to shore up areas where you might need growth, and you can usually keep your current benefits and level of income, as well.
3. How about finding a new job?
This can be much easier than starting a new business. You might even consider getting a part-time job to phase yourself into the full-time role of running your new business. Sometimes just the activity of interviewing with other companies can remind you of your value, and improve your attitude in your current job.
4. (For those of you who are thinking about starting
a new for-profit business) How about buying an existing business?
An existing business already has products/services, customers and a financial track record.
Resources to Help You Explore Alternatives
Other Than Starting a Business
1. Personal Development -- This topics includes assessments to help you identify areas where you might want to grow. The topic also has materials to help you set goals and reach them, as well, including by going back to school.
2. Personal Productivity -- This topic includes materials to help you become more effective in your life and work.
3. Personal Wellness -- Materials in this topic can help you to focus more attention on your attitude, personal motivation and overall sense of well being.
4. Employee Performance Management - Materials in this topic can help you identify performance goals and get help from your supervisor to reach those goals.
5. Finding a For-Profit jobs and Finding a Nonprofit jobs -- There are vast number of on-line resources to help you think about, prepare for and find a new job. Consider working from home.
6. Buying a Business -- This topic will be useful for those of you who are considering buying a current for-profit business.
You should take stock of your finances. Potential funders may want to understand your personal financial situation -- and will be impressed if you've done thorough planning and documentation.
The topic Introduction to
Personal Financial Planning includes references to a variety
useful materials about Basics
of Personal Financial Planning, Budgeting,
Savings, Consumer Credit and
Your Net Worth.
Consider some of the materials in the following key topics.
Staying Motivated and Keeping a Good Attitude (to avoid Burnout and Cynicism)
Stress Management (including Physical Fitness) -- There are several basic things you can do that go a long way toward managing yourself. The following articles provide a variety of perspectives and advice.
Time management -- Managing cash is usually the biggest challenge in running a small for-profit business. Getting funding is usually one of the biggest challenges in a small nonprofit. Time management is usually one of the biggest challenges in managing yourself!
Mentoring -- Find someone who is willing to help you with ongoing advice. You're not the first person to start a new venture.
Work-Life Balance -- The best way to manage time and stress is to have a life other than just your new venture.
Managing Interpersonal Conflicts and Handling Difficult People -- If you're stressed out, it'll seem like everyone else is, too.
Resources for Nonprofits or Resources for For-Profits -- There are plenty of sources of free help. It's amazing how we fail to take advantage of resources unless we have to pay for them!
Basics for New Managers and Supervisors to Manage Themselves
Basics for New Managers and Supervisors to Manage Themselves
Is There Really
a Need for Your New Business?
Sometimes people get so excited about their idea for a new product or service, that they almost become obsessed with the idea of starting their own new business -- without really verifying if there really is a market for their new product or service in the first place! Some basic business planning can go a long way toward verifying if there's a market, and whether you're really committed to starting a new business. If you don't have the commitment to do some basic business planning, you might be fooling yourself about whether you have the commitment to start and run a business. Do some up-front, basic business planning!
The following basic questions address many of the critical considerations when starting a new business. Next to each question is a recommended topic from the Free Management Library.
NOTE: If you'll need funding to start your new for-profit or nonprofit business, investors or funders are much more likely to provide money to you if they see that you've done some business planning.
NOTE: In each topic are links to related topics as well.
1. What is the nature of your new "product"
for your new business?
Is it retail? Manufacturing? Service? Wholesaling? The answer to this question will guide you to a wide variety of helpful resources by contacting trade associations for retail, manufacturing, services or wholesaling. (If your product is primarily a service to the community, you may want to consider starting a nonprofit organization (more about that later on in this library). The topic Two Basic Types of Business Organizations: For-Profit and Nonprofit will help you answer this question. (Nonprofit entrepreneurs may also benefit from the topics Social Entrepreneurship and The Unique Needs and Nature of Nonprofits.)
2. How do you know there is a need for your new product
You'll have to do more than "sense that there is a need" or claim that "it's common sense that there is a need". You'll have to have enough evidence to convince an investor or funder -- and yourself. Read information at a few of the links in Marketing Research to help you. (Nonprofit entrepreneurs should strongly consider collaborating with an existing nonprofit, rather than starting a new nonprofit that might end up competing for the same funds. To see if a relevant nonprofit already exists, you might contact your local office of the National Council of Nonprofit Associations or use the Nonprofit Locator.)
3. Who are your competitors? What makes your new product/service
any different or more needed by customers?
The links Competitive Analysis and Positioning will help you.
Matching Personal Interests With Marketplace Needs
2. What type of organization will your new business be?
The topic Two Basic Types of Business Organizations: For-Profit and Nonprofit will help you answer this question. Nonprofit entrepreneurs may also benefit from the topics Social Entrepreneurship and The Unique Needs and Nature of Nonprofits.
3. What will be the legal description of your organization?
For example, unincorporated (sole proprietorship or partnership)? Corporation (S, C) or Limited Liability Company? Another type (nonprofit, cooperative, association, franchise, etc.)? See
4. What will you name your new organization, or new product/services?
The links Naming and Branding and Intellectual Property Law (about trademarks, copyright and patents) can help you.
5. Might you carry out your business primarily over the
Internet? Might you carry out your business primarily by working
The links One Basic Overview of E-Commerce and Introduction to Telecommuting will help you.
2. What insurance coverage do you need?
What coverage do you have? Is it enough? The topic Insurance (Business) will help you.
3. How can you minimize the likelihood of employee litigation
You will soon need to implement a set of personnel policies and ensure they are followed by your staff (to minimize the chance of litigation). The topic Policies (Personnel) will help you.
2. What system will you use for bookkeeping and accounting?
The links Finances (For-Profit) or Finances (Nonprofit) will help you.
3. How will you compute your taxes?
What forms must you use? The link Taxation will help you.
Questions About Personnel Management
1. How will you attract and retain the best people?
The topics Recruiting, Retaining Employees and Basic Guide to Management and Supervision will help you.
2. How will you know how to organize your staff?
The links Workforce planning, Specifying Jobs and Roles and Selecting Your Organizational Design (who will work for whom, etc.) will help you. For those starting nonprofits, the links Key Roles and Structures in Nonprofits and Three Aspects of Nonprofit Structure and will help you.
3. How will you compensate employees? What benefits will
The topic Benefits and Compensation will help you.
4. How will you know what basic personnel policies you'll
The topic Policies (Personnel) will help you.
5. How will you know how to manage your organization?
The topic Broad List of Knowledge Areas and Skills in Management (you don't have to master all these skills to start an organization) will help you. Also consider Boards of Directors, Chief Executive Role, Supervision (Introduction) and Management Skills Unique to Nonprofits (for nonprofits).
6. How will you ensure personnel are effectively working
toward the organization's goals?
The topic Employee Performance Management will help you.
NOTE: A key resource to help you manage and supervise people is Basic Guide to Management and Supervision.
What is the Direction Over the Next Few
Years? (your strategic plan)
1. What are the major goals for your organization over the next three years?
Think about your answers to the above questions so far. The link Strategic Analysis will also help you.
2. What do you need to do to reach those goals?
The link Setting Strategic Direction will help you.
3. What objectives do you need to reach along the way
to each goal?
Who needs to be doing what and by when in order to reach each objective? The link Action Planning will help you.
4. How will you know that the organization is efficiently
pursuing its goals?
The links Coordinating Activities will help you.
What Human Resources Will Your New Business
1. What skills (and people) are needed by your organization?
Consider your answers to the above questions about how you'll carry out marketing, and financial management and personnel management. Will you get these skills by hiring, outsourcing or training?
2. Do you have a banker? Financial adviser? Tax advisor?
The topics Getting and Using Banker, Getting and Using a Consultant, Getting and Using a Lawyer and Getting and Using an Accountant will help you.
What Facilities and Equipment Will Your
New Business Need?
1. What equipment needs will you have?
(These needs depend very much on the resources needed to develop, distribute and support your product/service.) The link Facilities Management might be helpful to you.
2. What computer equipment will you need?
The link Computers, Internet & Web will help you.
How Much Money Will You Need?
What is the Cost of Needed Resources?
1. Consider the costs to obtain the necessary skills, facilities and equipment identified from addressing the above questions.
For nonprofit entrepreneurs, the links Designing a Budget and Fundraising (Nonprofit) will help you.
For for-profit entrepreneurs, the links Designing a Budget and Fundraising (For-Profit) will help you.
You may not be required to develop a business plan document.
Various funders (foundations, corporations, banks, etc.) require
a business plan document. The document can help you immensely
as means to track your plans and progress toward implementing
Basics of Business Planning
If you're considering a for-profit business, see
Starting a for-profit business
If you're considering a nonprofit business, see
Starting a nonprofit organization