7/28/05
Buzz Marketing and Other Online Advertising Trends
New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing?
Speakers: Gary Stein, Julian Smith
Download: MP3 (17:30)
6/13/05
Digital Home
Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities?
Moderator: David Schatsky
Speakers: Julie Ask, Michael Gartenberg
Download: MP3 (33:18)
5/23/05
Blogs and Brands
Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog?
Moderator: David Schatsky
Speakers: Michael Gartenberg, Gary Stein
Download: MP3 (32:24)
5/23/05
Paid Search and E-mail: Applying the Lessons of Online Direct Marketing
Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool?
Moderator: David Schatsky
Speakers: David Daniels, Gary Stein
Download: MP3 (31:30)