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Google Adwords CPM campaigns

September 2nd, 2005 by Oliver

I’m experimenting with a CPM site-targetted campaign on Google Adwords and so far the results are promising. I have two campaigns advertising the same site one with a max CPC of 20¢ and the other with a max CPM of $2.00 targetted to a single site.

So far the CPC campaign is producing more traffic, but it’s costing me on average 18¢ per click whereas the CPM campaign is only costing me 4¢ per click.

I think because of my very selective targetting I’ve managed to find a site that has visitors looking for what I’m advertising, but not offering competition (hence a higher CTR and lower effective CPC).

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This entry was posted on Friday, September 2nd, 2005 at 1:17 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Google Adwords CPM campaigns”

  1. Vinnie Says:
    September 2nd, 2005 at 5:30 pm

    We also making use of Adsense and adwords however I am keen to give yahoo’s service a bash and see how it fairs.

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