"To date, most enterprise social networking systems have had limited success in bridging the gap to customers. Vendors such as LinkedIn, Spoke Software and Visible Path have created enterprise social networking systems that enable users to navigate their personal networks to find a contact within a target prospective customer.
"Unfortunately, these systems are very 'one-way' in nature, benefiting the salesperson without necessarily providing any benefits to the individuals who are being contacted. As a result, some individuals have equated receiving inquiries from one of these networks as yet another new type of unsolicited commercial email, or spam.
In contrast, the enterprise social networking capabilities within AlwaysOn are very different. They enable customers (in this case, readers) to participate directly in the creation of the product. Readers can and do send messages directly to the authors of postings as well as each other, adding their affirmation or challenges to the site's content in real time."
Christopher Carfi. Social Networking Systems and Wikis Engage The Social Customer. IT Toolbox. Nov. 3, 2004.
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Posted by Carol Schwartz at November 9, 2004 08:55 AM | Send to a friend! | Topic(s): Collaboration, Wikis