Apple Computer Retail Stores: Gold, Environments

Contact: Jil Stephenson, Eight Inc., (415)434-8462; stephenson@eightinc.com

Credit: Eight Inc., Gensler, Casappo & Assoc., Japan, Bohlin Cywinski Jackson, Yagi Design, ISP Design, Apple Computer, Inc. and Fisher Development

Client: Apple Computer

The store design is a departure from the typical 'product as equipment' approach to a 'consumer product' presentation that focuses on Apple Computer's digital products and reflects all aspects of these products into the population's evolving digital lifestyles.

"This store communicates Apple's design language—the attention to detail reflects the Apple product line. I was especially impressed with the idea of the Genius Bar, with a resident in-house expert for tech support. The emphasis on lighting must make it a great environment. This is delightful. I want to visit it today!" -Carla Blackman, IDSA