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Why Care About Branding?

by Jon Ward
Contributing Editor


Brands are for the big guys, right? Proctor & Gamble, General Motors, Starbucks, Gap, Trump. Wrong! If you have a business, you have a brand. If you have a career, you are the brand.

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Parenting

by Donald J. Trump
Chairman, Trump University


Thanks to everyone who e-mailed, and posted comments, and sent letters congratulating Melania and me on the birth of our son, Barron William. Thank you so much for your kind wishes and thoughts. Everyone is doing just great.

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Lessons Learned (So Far) on The Apprentice

by Donald J. Trump
Chairman, Trump University

We're only a couple weeks into this season's Apprentice, but there are already many good business lessons to be learned. So far, the candidates are making some textbook mistakes.

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The Key to Success: Love What You Do

by Luc D'Abadie
Contributing Editor, Trump University


We all know what it means to love someone or something. So why is it that infatuation comes so easily, yet most people have trouble falling in love with their jobs?

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Be the Star of Your Business

By Jeff Burrows
Faculty Member, Trump University


If you're running your own business, you had better cast yourself as the star of the show. Too many entrepreneurs waste their time playing every supporting role from sidekick to understudy.

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