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Minitrue Fact-Checking Services (idea #149)
Target Audience: Newspapers, magazines, and funded blogs; any research desk at a major publication who work well together, and want to go up the food chain
Description: What's the difference between a blog and a newspaper, a Wikipedia and a Britannica? It's the fact-checking, stupid! Minitrue Fact Services is a team of experienced fact-checkers from top national publications who've gone independent, and now offer their professional services to anyone. For newspapers and magazines looking for ways to cut back, Minitrue lets you lay off your research desks and start outsourcing. We all live in the same reality-- so why should everyone have to hire and manage their own redundant research desks? For bloggers, Minitrue gives you the authority and credibility of the big boys if you can pay the price (and spend the time on corrections). All approved content gets to display the Minitrue Seal-of-Truth logo, which links to the verified clients list on the Minitrue website. Look for it! And for all you old journalists who started out as fact-checkers and have been trying to work your way "up" to editorial writers: Don't bother. Opinions are cheap, now more than ever. These days, the real action is in verification.
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