£4m per match: Premiership secures blockbusting new TV contract
By Nick Harris
Published: 06 May 2006
The Premier League yesterday pulverised the theory that English football's boom time has been and gone when it announced it would earn a staggering £1.7bn from its live domestic TV rights in the three seasons from 2007-08 onwards.
As sensational as the headline figure is the fact that BSkyB's current monopoly on live Premiership football has been smashed by the Irish pay-TV operator, Setanta. Sky had been expected to walk away with five of the six 23-game packages of rights available, and Setanta to get one. But Sky has secured only four packages - paying £1.314bn for them - and Setanta has won two, paying £392m for them.
Article Length: 1175 words (approx.)
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