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Advertising Hall of Fame:
Inductee Bios 2004



Karl Eller, former chairman/CEO, Clear Channel Outdoor

Karl Eller is a tenacious advertising executive who reshaped the business of outdoor advertising and transformed it into a business powerhouse. He served in various capacities with Foster & Kleiser Outdoor Advertising Company from 1952 to 1958. From 1959 to 1962 he was an account supervisor with Needham, Louis & Brorby Advertising Agency. In 1962 Eller purchased the Arizona operations of F&K, renaming it Eller Outdoor Advertising Company. In 1968 he merged his company with an operator of a television and radio station to found Combined Communications Corporation (CCC) of which Eller served as president and chief executive officer. He built CCC into one of the largest and most profitable media companies in the U.S. with major metropolitan television stations, radio stations and daily newspapers as well as American and Canadian outdoor advertising companies. In 1979 he merged Combined Communications with Gannett and served in the office of chief executive, resigning in June of 1980.

In 1980 Eller became president of Columbia Pictures Communications and was instrumental in the company's merger into the Coca Cola Company in 1983. That year, Eller established and funded the Karl Eller Center for the Study of the Free Enterprise Economy at the University of Arizona. In mid-1987 the University of Arizona named its MBA School for Eller and in 1999 the university honored him further by renaming its business college as The Eller College of Business and Public Administration. Not surprisingly, he was named University of Arizona Alumnus of the Year in 2001.

Eller served as chairman of the board and CEO of the Circle K Corporation from 1983 to 1990. During that time, he built Circle K into the second largest convenience store operation and the largest publicly owned convenience store chain in the U.S. with 4,641 stores in 32 states and an additional 1,386 licensed or joint venture stores in 13 foreign countries. Under his leadership, the company grew from annual sales of $747,000,000 to $3,400,000,000.

In 1992 he started back in the outdoor advertising business forming Eller Media Company. He purchased the Phoenix branch of Gannett Outdoor and went on to build a nationwide company in 25 large markets. In 1997 Eller Media merged with Clear Channel Communications, with Eller acting as chairman and CEO of the outdoor division until he retired in December 2001.

Eller has served on the board of directors of many companies, including Phoenix Suns, Arizona Public Service, Pabst Brewing, Gannett, Eastern Airlines, Swensen's Ice Cream Company, the Public Broadcasting Corporation of America, Columbia Pictures, Inc., Turner Broadcasting Company and Clear Channel Communications. Active in the business of professional sports, Eller was named to the advisory board of the NCAA in 2001. He founded Western Hockey League Roadrunners and the Phoenix Suns basketball team and was instrumental in bringing professional football to Phoenix.

Eller has also made a career of giving back to the community. He has been recognized by the NCAA for his work with establishing a scholarship fund for athletes and is a founding member of the Fiesta Bowl. He served as chairman of United Way and on the board of the Salvation Army in Phoenix. He was one of the first members of the Arizona Business Hall of Fame, was honored as an Arizona Historymaker by the Arizona Historical Society, a member of the YPD-CEO Organizations and Phoenix Philanthropist of the Year. He received the Outdoor Advertising Association of America Lifetime Achievement Award and last year was honored with the AAF's Silver Medal Award.


Philip H. Geier Jr., chairman emeritus, The Interpublic Group of Companies

Philip H. Geier is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. His distinguished career started when he joined McCann-Erickson in Cleveland in 1958. He rose through the ranks quickly, moving to the New York office and then on to London where in short order, he was named regional director of McCann-Europe and then vice chairman-international. His success was so dramatic that he was named vice chairman of parent company Interpublic in 1975, then president and COO two years later, until at the young age of 45 he was named chairman and CEO. He retired from this position at the end of December 2000 and now serves as chairman emeritus.

Over the 20 years under Geier's leadership, Interpublic grew from revenues of $500 million and 8,000 employees to a truly global enterprise with 650 offices in 127 countries, with revenues of $5.6 billion and 50,000 employees. He shepherded the continued growth of McCann but also oversaw the acquisitions of Campbell-Ewald, SSC&B and Lintas, the Lowe Group, Draft, Shandwick and many others that comprise the Interpublic Group today. His business model became the blueprint for other global networks. His unswerving focus on his clients' concerns changed the model of the effective account person. During his 20-year tenure as CEO, Interpublic stock experienced a compound growth rate of over 22%.

But Geier's career was not only about insightful business decisions. His dedication to activism and strong support of the advertising industry were instrumental in protecting the industry's interests. He was the first chairman of PRO-AD PAC, the industry's political action arm. He was a prime mover in forming the Ad Tax Coalition, personally walking the halls of the Capitol and pleading the industry's case to legislators. He is a staunch advocate of the First Amendment and was also a founding member of the European Advertising Tripartite, the combined effort of European clients, agencies and the media to ensure fair and balanced treatment for our industry by the EU in Brussels and Strasbourg.

In addition, Geier served as chairman of the Ad Council, has been an active member of the Business Council, has created economic stimulus proposals for three administrations and has served on a number of government task forces.

Geier continues to be deeply engaged in a number of charitable causes, serving on the board for Memorial Sloan Kettering Cancer Center, one of the nation's premier cancer research and treatment facilities. He has served on the board of the Whitney Museum of American Art since 1992 and the board of Columbia University Business School. He is also on the board and chairs the Worldwide Marketing Committee for Save the Children.

In February 2001 Geier formed The Geier Group, to provide consulting/advisory services in marketing, communications and venture capital. Additionally, Geier sits on the board of directors of many companies including AEA Investors Inc., Alcon Inc., Fiduciary Trust International Inc., Foot Locker Inc., and Mettler-Toledo International Inc. He also is a senior advisor for Lazard Frères & Co. LLC and a member of The Business Council. An avid tennis player, he sits on the board of the International Tennis Hall of Fame.

Geier holds a B.A. in economics from Colgate University (1957) and a M.B.A. in marketing and finance from Columbia University (1958).


John E. Pepper, retired chairman and CEO, Procter & Gamble Company

John E. Pepper is an influential leader to The Procter & Gamble Company, one of the world's leading advertisers. Throughout his career, he led some of P&G's most successful advertising campaigns and most significant advertising innovations. From developing revolutionary advertising on Dash Detergent to the implementation of a new agency compensation system, he had a profound impact on P&G and the advertising industry.

Pepper served as the ninth chairman of the board and chief executive of Procter & Gamble and retired in 2002 after 38 years of service. He joined Procter & Gamble in 1963 and in his early years served as a brand manager for Cascade, building not only a brand but an entire category. His expertise led to campaigns for All-Temperature Cheer, Bounce dryer sheets and Downy fabric softener, which contributed to P&G's dominance in this category.

He became general manager of Procter & Gamble Italia in 1974, returned to the U.S. in 1978, and was elected group vice president in 1980. In 1984, he was elected to the board of directors and was named president in 1986. Dedicated to educating professionals about the power of advertising, he implemented the first P&G Advertising Awards program that year, showcasing examples of P&G brands that had grown due primarily to advertising. Renamed the Global Brand Building Awards, the program is still strong in 2003 with 300 nominations submitted by P&G marketers and their agency partners.

Pepper was also a champion of global expansion, pushing P&G to quickly enter Central and Eastern Europe, especially Russia and China. Pepper, who is also known for his deep and abiding commitment to diversity, built an open, multicultural company, recognizing that a diverse workforce is a business imperative in a highly diverse global marketplace.

Pepper's leadership was instrumental in the implementation of an entirely new agency compensation system. This new model tied the success of P&G brands to the success of their agencies. His belief in the power of this type of interdependence between agency and client influenced many in the industry to follow, and as a result a new era in agency/client relationship began.

Pepper is a member of the board of many companies, including the Xerox Corporation, Motorola Inc. and the Boston Scientific Corporation. He is deeply committed to community service, particularly education. He served as a fellow of The Yale Corporation for eight years, the last two as senior fellow. He was recently named vice president of finance and administration for Yale University. He also served as chairman of the United States Advisory Committee for Trade and Policy Negotiations and of the Ohio Business Roundtable and the Greater Cincinnati United Way Campaign. Pepper graduated from Yale University in 1960, and holds honorary doctorate degrees from Xavier University, Ohio State University, Mount St. Joseph College and St. Petersburg University (Russia).

Deeply committed to the youth of today, Pepper founded and is vice chairman of the Cincinnati Youth Collaborative. He advocates mentoring and has served as a mentor for numerous students. He serves on the boards of The Partnership for a Drug Free America, Xavier University and The National Campaign to Prevent Teen Pregnancy. Pepper also serves as a co-chairman of the National Underground Railroad Freedom Center Development Campaign and is a member of its Executive Committee.


Liener Temerlin , chairman emeritus, Temerlin McClain Advertising

Liener Temerlin is an innovative ad man who transformed the Southwest into a leading agency center by bringing national and international accounts to the area, as well as being a tireless supporter of advertising education, pro-bono activities and ethical practices.

Temerlin's career began as associate editor of Sponsor Magazine , an advertising trade journal in New York. While there, he was commissioned to write a radio show for the series “Gold Medal Doctors,” thus educating him to the ways of show business. He began his 50-year advertising career in 1953 as a copywriter for Glenn Advertising (now Temerlin McClain) in Dallas. After Glenn Advertising merged with Bozell & Jacobs in 1974, Temerlin became president of the new entity, Glenn, Bozell & Jacobs. Throughout his career, he was also the new business director for the agency.

In 1979 Temerlin was named chairman of Bozell & Jacobs. Through a series of mergers and name changes, he continued as chairman of Bozell, Jacobs, Kenyon & Eckhardt (1986-1989); Bozell (1989-1992); and Temerlin McClain (1992-2001). Upon Temerlin's retirement in December 2001, he was named chairman emeritus of Temerlin McClain.

In his early years, Temerlin brought the first large national and international accounts to the area, including Philippine Airlines and Hyatt Hotels. He soon opened offices around the world to meet client needs in Europe, Asia, Canada and Mexico. This national attention began to help other agencies attract talent and major clients from outside Texas and the southwest. All began to help Dallas, and indeed, the whole southwest, become one of the premier agency centers in the country.

As the agency grew, Temerlin won national advertising accounts including Greyhound Corporation, Warner Lambert, Pfizer, Max Factor and Quaker Oats. Later, with his guidance , the agency acquired Dallas-area based accounts such as American Airlines, JC Penney Company, Exxon Mobil Corporation and Texas Instruments. During his tenure and under his leadership, Temerlin McClain grew to become not only the largest agency in the Dallas/Fort Worth Metroplex, but in the southwest U.S. His understanding of the complexity of the retail service-driven business began to define the agency.

His enormous influence and contributions to the advertising industry is evidenced by the fact that in 2001, Southern Methodist University honored Temerlin by renaming its Division of Advertising the Temerlin Advertising Institute for Education and Research. This is the first advertising school that has been named after an advertising executive.

Temerlin's list of civic and community involvement is long and impressive, representing a philosophy that he infused into the corporate culture of Temerlin McClain. Among the organizations he has served are the Southwestern Medical School and Foundation, the American Film Institute in Los Angeles, Vogel Alcove Child Care Center for the Homeless , the Dallas Symphony Association, Southern Methodist University (SMU), East/West Institute and Library of Congress, Madison Council and the Dallas Museum of Art, to name a few.

Temerlin's awards and honors are equally as extensive. He received the Institute of Human Relations Award from the American Jewish Committee's Dallas Chapter, the 2001 Servant Leader Award from the Volunteer Center of Dallas, the “Best Man in Advertising” Awards from ADWEEK and McCall's magazine, the Neiman Marcus Silver Cup for contributions to the arts, and the Linz Award, the southwest's oldest recognition for the highest level of civic service and accomplishments.


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