MTV K - News
 
THE FIRST VIDEO ON MTV K: BoA "My Name"
06.26.2006 9:08 PM EDT

BoA's fourth album, My Name, stirred and shocked fans over the singer's new sexy image. In 2004, the seventeen-year-old broke out of her cute style and youthful character with a sultry makeover and the dance moves to match. The title and hit track of this album expresses BoA's desire to be true to herself and not hiding behind her name. Through constant transformation and artistic defiance, BoA proves that she is not afraid of reinventing herself and her music. "My Name" is making yet another historic transformation, by becoming the first ever video on MTV K.

About BoA At the young age of 19, BoA is nothing short of an international phenomenon. With nine full-length albums, nearly 10 million in total record sales and undeniable popularity throughout Asia, BoA is one of the most influential leaders of the unstoppable Korean Wave.

Boa Kwon was discovered by Korean music label SM Entertainment at age 10, when she accompanied her brother to a talent search. Since then, the young entertainer adapted the artistic name BoA (Beat of Angel) and devoted herself to song, dance and learning the multiple languages that she needs to know in order have international presence.

BoA has gained pop idol status since her debut in 2000. With breathtaking looks and a voice powerful beyond her years, BoA made a powerful entrance into the music scene with her first album, ID; Peace B, which became an instant hit and reached the Top 10 in Korea. BoA has also achieved the impressive feat of being the first non-Japanese artist to top the Japanese Oricon Chart (a total of three times!). She has received a number of prestigious awards, including the 2005 Japan's Golden Disk Award and the Favorite Korean Artist and the Most Influential Artist in Asia award at 2004 MTV Asia Awards. During the span of her music career, BoA has never failed to capture the spotlight and the hearts of fans all across the globe.