Brad WallerBrad Waller has been involved in online marketing and advertising since 1994. He is responsible for developing one of the first affiliate programs on the Web, co-branded and syndicated content, XML data feeds, Advertising management solutions, and more. Brad is a frequent presenter at Internet related conferences and workshops.

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Pixel Ads Gone Wild!

Filed under: Online Marketing - December 12, 2005

What else is next for pixel advertising? After megapixel blank canvases came ads on top of various images, and then ads connected to a secondary act as I reported yesterday. I just came across yet another pixel based ad idea, Pixel Banner Ads from a company out of the UK For $10 per month, they will put your 20x20 image on banners in their network.

You can get in on the ground floor, as they have 12 publishers serving 4168 banners daily! After checking out their top publishers, I see that they can serve any number of rectangular shapes. It is an interesting idea to sell micro-ads. 400 pixels is a lot better than the 100 pixels from the megapixel sites, but still pretty small to actually brand or sell something.

That said, the current rates are not all that bad from an eCPM standpoint. If they continue at their current rate and sell 50 ad units, sites might end up earning an eCPM of $3 or so. Of course things get complex when you have a lot more sites showing the ads, and a fill rate that is lower. As a publisher, this does establish a maximum you could ever earn unless they raise their $10 rate, as you can only earn $8 per month from each ad unit you show. If the network gets 50 advertisers, and you were the only site you would earn $400 a month. With 12 sites, the average site will earn less than $35 for their virtual real estate.

As an advertiser, you are still paying $10 for more than 100,000 impressions (for now) for you 400 pixel ad. On a cost per pixel basis, this does seem expensive when you realize that you can fit more than 70 of these 20x20 pixel ad units into a standard 468x60 banner. That works out to a value of $700 per month for the old Standard Banner, $1630 for a Leaderboard, and $1870 for a Rectangle!

Only time will tell if this is the first of a string of imitators.

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Comments On This Entry

Yeah, Brad, I signed up for this today to test it out as I do with every single new toy that comes out. I put the ad block on ReveNews, and when I rebuilt the page, I saw that a few of the blocks in the ad were already filled. So I clicked on one of them, and was taken to a site that had to do with pubic hair pixel ads. That's right, pubic, not public.

I emailed the company (after immediately removing the ad) and asked them what they were trying to pull. In the end it was a mistake on their part, but nevertheless, it ruined my brand experience with them. Shotty launch.

Posted by: Jim Kukral at December 12, 2005 08:34 PM

d'oh! I'm fed up...Copycats suck even more than pixels!!
http://www.pixelssuck.com

Posted by: pixels suck at December 28, 2005 02:14 PM

Hi Brad

just found your blog on the pixel rush.
All much of a muchness with no variation...and when full it just looks like a colourful mess.
However, seen one on the google sponsored ads www.locateya.com...at last variation and flair, low cost, larger squares and best of all a neat search engine where the rest of the screen fades leaving the sites you are interested in to stand out. The place to go when this one gets noticed!!!

Posted by: Tom at January 1, 2006 05:41 PM

If I was the kind of person who bought pixel ads, and let me stress I'm not, I might go for something like [Expunged Site Link] which seems to have some quite nice programming behind it and it's doing well on Google for "pixels for sale".

Posted by: geek-pie at January 19, 2006 07:40 AM

There are so many copy-cats, it's nice to see pixel banner ads try something different.

There is another pixel site that is a first of it's kind. [Expunged Site Link] combines pixel ads with pay per click advertising. At PixelPPC, the advertiser decides how much it costs and the publishers make a comission on each click they generate.

Posted by: Andy at January 19, 2006 07:44 AM

Here is a unique style of Pixel Advertising that i found the other day!
Looks cool!
Invisible Pixels! Definately different that your standard Pixel Micro Ads!
[Expunged Site Link]

Posted by: D.R at February 8, 2006 10:55 AM

Pixel ads are still great, but I don't think many webmasters will consider them in 2-3 years. For now, however, they rock.

Michael

Posted by: Web2earn.com at May 1, 2006 11:59 AM

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