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History

Adolf Dassler

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1949


old adidas placard

The foundation

18 August
- adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.



50s


Adolf Dassler

The 'Miracle of Bern'

1954
- The 'Miracle of Bern' Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs.


 


 

60s


high jumper Dick Fosbury

Higher
Driven by a desire to help all athletes committed to performance, adidas manufactures equipment for what some consider "fringe sports". Unconventional high jumper Dick Fosbury launches himself up and over in adidas footwear.


 


 

70s


Franz Beckenbauer raising the World Cup

The "adidas" team wins

Crowning moment: Franz Beckenbauer, the "Kaiser", raising the World Cup in victory salute. Germany had just beaten Holland 2-1 in the 1974 final.


 


 

80s


old adidas poster

The transition

After Adi Dassler's death, Adi's wife Käthe, his son Horst, and his daughters carry on the business.


 


 

90s


Robert Louis-Dreyfus

With a new management

Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company.


 


 

1995


adidas logo

adidas goes public

Flotation of the company on the Frankfurt and Paris Stock Exchange.


 


 

1996


adidas athelete at the Olympic Games in Atlanta

A splendid year

The "three-stripes company" equips 6,000 Olympic athletes from 33 countries. adidas athletes win 220 medals, including 70 gold. Apparel sales increase 50%.


 


 

1997


skateboarder

adidas-Salomon AG

adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG.


 


 

1999


in-line skaters

The new brands

The integration of the new brands is gaining momentum. The new Taylor Made FireSole clubs boost sales. Salomon in-line skates take off with high double-digit growth during the first half of 1999.


 


 

2000


swimmer Ian Thorpe takes three gold medals at the Olympic Games in Sydney

New management

Following personnel changes, the new management initiates an ambitious Growth and Efficiency Program. Major sports events such as the European Soccer Championship EURO 2000™ and the Olympic Summer Games, where swimmer Ian Thorpe takes three gold medals, contribute to the company’s success.


 


 

2005


Pole vaulter Elena Isinbayeva becomes the first female to clear 5 metres.

Sale of Salomon

The Salomon Group (including Salomon, Mavic, Bonfire, Cliché and Arc’Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category. The legal name of the company will change to “adidas AG” in May/June 2006.


 


 

2006


adidas-Salomon AG acquires Reebok

The closing of the Reebok transaction on January 31, 2006 marks a new chapter in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues.

adidas Reebok Rockport Taylor made