ATS#20 - with Visa's Jon Raj (Life takes Visa and more...)

It's long but full of meat. Hmmm, that didn't come out the way I wanted it to. And once again. What I'm trying to say is that this week's episode of ATS is with my good friend, Jon Raj, who literally helped launch "Life takes Visa" 2 days ago...

Download ats_20_across_the_sound_new_marketing_podcast_with_visas_jon_raj.mp3

0m – new opening, courtesy of Derek “The Bandit” Richardson (Sound Republic) and Charlie Crowe with 007 from the PMN

3m – jaffe heads to South Africa; plans for ATS and Jaffe Juice during this time

4m30 – Audio feedback from Shel Holz (For Immediate Release) and Jeremy Hague (Waxmail/Skylook)

11m30 – Sprint Ambassador segment

15m – Joseph welcomes VP, Advertising and Emerging Media Platforms at Visa, Jon Raj

19m15 – Honorary Sponsorship of ATS #20 to The Baker’s Edge (Matthew Griffin, a winner in Idea’s Happen)- BUY IT NOW through www.bakersedge.com; Jon and Joe talk about Visa’s Ideas Happen and Truth (in advertising)

22m45 – Jon “hijacks” ATS by asking Joe about phony/fake blogs, the Washington Post blogging Abramoff fiasco (and the response from Jim Brady, editor at washingtonpost.com), the tension between journalists/journalism and bloggers/blogging Joseph asks Jon about his opinion on advertising on blogs/podcasting

34m – Joseph and Jon talk about the repositioning and launch of “Life takes Visa” (which essentially launched this past weekend), including the website, consumer generated content, objectives, success metrics and why the 30-second TV spots have no URL’s. Joseph invites ATS listeners to send in their audio comments (acrossthesound@gmail.com) about their reaction/feedback to the site/experience. Jon recommends the following vignettes: Dads, Detours, Remedies, Change.

48m35 – Raj on the Clock!

54m - Winners and Losers: Jon’s winners are the partners (AKQA, MSN, TBWA\Chiat\Day, OMD) he worked with on the Life takes Visa launch; His losers are those companies who have still not embraced “new marketing”; Joe’s winner and provisional loser is the same person: Verizon Wireless’ CMO, John Stratton for the comments he made at Madison + Vine and the hope that this isn’t just rhetoric for the sake of making headlines.

Notable Mentions: Ideas Happen, Life takes Visa, AKQA, TBWA\Chiat\Day, MSN, OMD, Washington Post.com, BuzzMachine, Bay Area Interactive Group, Madison + Vine, Pontiac, For Immediate Release, Waxmail/Skylook, Shel Holz, Sprint, Ad Jab, Tom Biro, Chris Thilk