Jaffe Juice

June 28, 2006 A critique on the top 3 at Cannes Filed Under: Creativity

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Comments

I'm not sure "brutally critiques" is an accurate description. All he does is try to describe the spots in as much negative detail as he can conjure up.

It's lazy, subjective, intentionally mean spirited and far from a critique.

Posted by: Sean

lol, I couldn't agree more Sean. I thought it was about the worst critique of ads I've ever seen and wouldn't be hiring this this guy to consult on anything.

Case in point. I'm a Guinness drinker, have been for ages. Love the stuff. I'm not a big fan of the 'Brilliant' spot either, but I really liked the new one. I thought it was clever, fun, catchy and by completely overexaggerating the time it takes to pour, sort of made me feel better about the quirkiness of the beverage.

So what does it mean that he hates it and I like it? Absolutely nothing. I bet you we also won't agree on the best picture, modern art works, books, women, and a host of other subjective preferences. Advertising that tries to appeal to everyone ends up appealing to no one - which, unfortunately, is the vast majority of advertising in this country.

Posted by: Paul

Oh dear. A cynic in action. If the G-man could redirect his energy and intelligence into shovelling his bile at the real rubbish that's out there (or doing better himself) as opposed to basking in the glow of other's imaginations, he might even have enough left over to pull that broom handle out of his arse. As it stand's I've got this uncomfortable mental image of a guy so embarrased about his real surname that he's stuck in some Spice Girls era time warp, sweeping the floor of his stooodio just by grinding his hips while dueting on Wanabee with his brother Kenny.
Still, the man's got an opinion and this is the blogosphere...

Posted by: Ross Cairns

LMAO, the critique gets critiqued :-)

You should really check out this radio spot he did for payless shoes:
http://www.gmanmusic.com/mp3s/yourfeet.mp3

Now that's advertising!

Posted by: karl long

Sounds like somebody needs a hug.

I don't know the gentleman, and I respect his opinion...or rather that he has an opinion, but the word "jackass" did come to mind when I read his rant.

I'm sorry Scott G, but with so much bad content out there, commercials like these are probably about the only reason why people don't put long, sharp spears through their TV screens during commercial pods. Myself included.

In a world so cluttered with nonsense you'd think a little imagination and concept would be appreciated. Even by the unimaginative.

(We now return you to your regularly scheduled programming on the Everything-Blatently-Direct-All-The-Time Channel.)

Posted by: Christian Sternal

I think everyone (besides the GMan) is in agreement here. Scott sounds like the kind of guy who bitches his way through an art museum. It's damn near impossible to keep a good concept intact through to production. These winners are advertising art, and they achieve far more than GMan gives them credit for.

Posted by: Clay Parker Jones

This has been a REALLY interesting exercise. On one hand, I think it shows that a pulpit does not credibility make. Trust, respect and track record really do say something...

Personally, I disagreed with his assertions on Carlton and Bravia, although I tended to somewhat agree with his Guinness assetions (not about Brilliant, but about Mudskippers, Inc.)

One of his previous pieces (on RFiD) also got ripped to shreds. Guess he should stick to his day job (which we hope isn't in the article writing business)

Posted by: jJ

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