M.A. in Strategic Public Relations
Strategic problem-solving. That's what organizations are looking for in today's PR executives. People who know how to analyze problems, weigh options, develop solutions and implement programs that achieve results. The USC Annenberg master's degree in strategic public relations will equip you with the conceptual and practical tools that will take your innate strengths to the next level. In our professionally oriented program, you'll analyze data, assess challenges and opportunities, create campaigns that achieve organizational objectives, and learn how to implement those campaigns.
Using a case-study approach based on a unique strategic planning model, the Strategic Public Relations program provides a strong foundation in the professional practice of public relations, allowing students to customize the degree program to meet individual career goals.
Features of the USC Annenberg M.A. in Strategic Public Relations
- Our unique International PR Fellows program, in which you can spend eight weeks interning in Cape Town, Hong Kong or London.
- TriSight, our student-run agency that offers you the opportunity to work with real clients facing real problems.
- Internships at major corporations, nonprofits and PR agencies throughout Southern California.
- Involvement in the cutting-edge research of the USC Annenberg Strategic Public Relations Center, established with underwriting from major corporations, such as Home Depot and General Motors.
- The vast experience our faculty members bring to classroom discussions thanks to their ongoing roles as practitioners and executives in Southern California's leading PR firms, corporations, nonprofit agencies, government offices, and entertainment and sports organizations.
Consider USC Annenberg, consider your future—and think strategically.