Time Inc. closes
sagging Teen People
The once-hot spinoff was losing advertisers
Jul 26, 2006
That thinking was based in part on the success of Teen People, launched in 1998 as the first of a new breed of titles that offered a sassier edge in its coverage of teen culture.
Yesterday, Time Inc. folded Teen People.
In its death, Teen People became in some ways the victim of its own success, spurring a rash of other new-generation teen titles, such as Teen Vogue and Elle Girl, to a point were the teen category did in fact become overcrowded. Its closing follows that of Elle Girl in April and YM, once the largest teen title, in 2004.
But Teen People also fell victim to the internet, which consumes the hours of girls the way print magazines once did, and to the explosion of younger-skewing celebrity titles that did not exist even several years ago. With their weekly frequencies, they command checkout lines with fresh celeb news. As a monthly, Teen People was severely dated the day it came out.
Time Inc. executives Ann Moore and John Huey announced the title's closing late yesterday afternoon in a staff memo: "We regret to inform you that we are suspending publication of Teen People magazine." The web site will remain active, and the memo sees the promise of growth there.
"Teen People’s groundbreaking launch in 1998 as a magazine and web site was an industry first, and one that we remain proud of, " the memo goes on to say. "This decision was a difficult one because of the hard work of the magazine’s talented staff and the support of its many loyal readers." The company expects to place many of the title's 50 staffers elsewhere in Time Inc.
Alan Jurmain, media director at Avrett Free Ginsberg, attributes Teen People's closing to a variety of causes, and certainly part of it was the increasing competition from other teen titles. Teen magazines Titles 2006 2005 $s % '06 '05 % Source: PIB