Target Launches Multi-Faceted Christmas Partnership With The Salvation Army
Target Launches Multi-Faceted Christmas Partnership
With The Salvation Army
Target to kick off partnership with $1 million donation to launch
Target/Salvation Army Angel Giving Tree at Target.com/salvationarmy
MINNEAPOLIS (November 14, 2006) – Target and The Salvation Army kick-off the 2006 Christmas season with a multi-faceted partnership, including the launch of the Target/Salvation Army Angel Giving Tree, an online version of The Salvation Army’s Angel Tree Program. Target will donate $1,000,000 to support the launch of this new online program, and invite its guests to give to The Salvation Army as well. In addition, Target will support The Salvation Army by donating 100% of proceeds from the sales of a limited edition Harvey Lewis angel ornament accented with red SWAROVSKI crystals.
Target launches a virtual giving tree on Target.com/salvationarmy
On Thursday, November 16 Target will launch the Target/Salvation Army Angel Giving Tree. Target.com visitors will be able to purchase a virtual ornament for any chosen dollar amount to provide new clothing, toys or food to families in need. After purchasing an angel, visitors can then personalize their angels on Target.com/salvationarmy by choosing the angel’s color, wing shape and wing pattern. The Salvation Army will determine how the contributions will be distributed based on needs across the country.
“We share The Salvation Army’s goal of helping those in need everyday and we’re proud to help them expand the reach of their already successful Angel Tree Program with our new online component at Target.com/salvationarmy,” said Laysha Ward, vice president of community relations, Target. “Working together, Target and The Salvation Army will help take giving to new heights this Christmas season through the Angel Giving Tree.”
“This new online campaign at Target.com/salvationarmy will make it even easier for people to support The Salvation Army’s efforts to help people in need,” said Major George A. Hood, National Community Relations and Development Secretary for The Salvation Army. “The Christmas season is an important time for us to collect donations for people in need, and we value Target’s continued partnership and shared goals around this effort.”
Target guests can purchase limited edition angel ornament to benefit The Salvation Army
In addition to the $1,000,000 donation and the Angel Giving Tree, Target will support The Salvation Army with a limited edition Harvey Lewis angel ornament accented with red SWAROVSKI crystals. The angel ornaments are now available for purchase in Target stores nationwide and online at Target.com. Priced at $9.99, 100% of profits will be contributed to The Salvation Army.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 126 years in the United States. Over 31 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org,.
Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.