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Use of the Church Name

The name Seventh-day Adventist represents the Seventh-day Adventist Church, its institutions and organizations, its local churches and its members. The name and the logo are trademarked and registered identities.

As with all proper names, there are appropriate and inappropriate ways to spell, pronounce, abbreviate and otherwise use this name.

Spelling: Seventh-day Adventist, including the hyphen and a lower-case “d” for “day”.

The pronunciation: Seventh-day Ad’-ven-tist with the accent on the first syllable.

The abbreviation: Adventist. Not “SDA”. As with most longer names, abbreviations grow out of their common use and often reflect an air of “those in the know”, much like contemporary slang is used. This is the manner in which “SDA” has come to be used in place of “Seventh-day Adventist”. However this usage runs counter to the purposes of a church, which is to reach out and be inclusive to all. The term “SDA”, out of context and without prior knowledge, can represent any number of organizations around the world, many with functions and purposes very different from the Seventh-day Adventist Church. In a few parts of the world, this term has become fully embedded in the public mind, but for the majority of the world it remains an unidentified or exclusive term. The preferred abbreviation, therefore, is the word “Adventist” for all official or public communication. The Church’s identity should always be clear and accessible.

Related Documents:
Use of the Church logo
Guidelines for Church Web Sites
Trademark Guidelines

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Trademark and Logo Usage