discovery communications inc.discovery communications inc.
January 24, 2007
 
Press and News Release

 
press release

DISCOVERY CHANNEL SCORES DOUBLE-DIGIT RATINGS GROWTH IN AUGUST 2006

(Silver Spring, Md.) – Discovery Channel earned double-digit, year-over-year ratings increases in households, across key demos and among total viewers in August 2006.

Compared to primetime in August 2005, Discovery Channel earned a 25% increase in household ratings and delivered an average primetime audience of 1,217,000 P2+, representing a 31% increase. Across the target demos, the channel gained 20% in P25-54, 14% in M25-54 and 25% in W25-54 ratings.  These significant increases were bolstered in part by the Sunday, August 27, premiere of SURVIVING KATRINA, which garnered a 1.1 household rating.  The August ratings increases also reflect growth in key brand-defining series and demonstrate the breadth of programming genres on the network. Among P25-54, the following key series earned double or triple-digit ratings increases: EVERYTHING YOU NEED TO KNOW (Wednesday at 8 PM) +25%; MYTHBUSTERS (Wednesday at 9 PM) +43%; MYTHBUSTERS (Wednesday at 10 PM) +100%; A HAUNTING (Thursday at 8 PM) +33%; A HAUNTING (Thursday at 9 PM) +100%; MOST EVIL (Thursday at 10 PM) +50%; SURVIVORMAN (Friday at 10 PM) +50%; and DIRTY JOBS (Tuesday at 9 PM and Friday at 9 PM) +20%.

The 19th annual SHARK WEEK was watched by 19.4 million people (cume) in all dayparts with 6.3 million people tuning in to the primetime premiere special, DIRTY JOBS: JOBS THAT BITE, which was also the highest rated premiere for the programming event in 2006, earning a 1.7 household rating.

Discovery Communications, Inc.

Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching 1.4 billion cumulative subscribers.  DCI’s over 100 networks of distinctive programming represent 28 trusted brands including Discovery Channel, TLC and Animal Planet. DCI’s other properties consist of Discovery Education and COSMEO, a revolutionary online homework help service, as well as Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S.  Discovery brings the real world to the whole world through its global multiplatform initiatives including Discovery Travel Media, Discovery Mobile and multiple broadband services.  DCI’s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman. More information about Discovery and its businesses can be found at www.discovery.com.

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