Racing Fan -- There has to be a place for a mass market title covering the world of NASCAR and the like, given the sport's popularity and the lack of coverage in titles like Sports Illustrated.

The New Frontier-- Helen O'Donnell tries to channel the spirit of JFK Jr.'s defunct George following a year when politics were more top of mind than in decades.

Tango -- A magazine promising to take a serious look at relationships and dating in the age of match.com.

Sly -- Don't laugh at the Rambo image in your head--there is plenty of room in the men's category for guys of a certain age who want to stay fit.

Domino -- CondeNast attempts to extend the shopping magazine craze into the crowded shelter category.

Magazines that need a good year after double-digit declines in ad pages:

* Redbook
* Seventeen
* Star

Magazines we think might have a better year than expected:

The remaining sisters, like Good Housekeeping, Ladies' Home Journal, and Better Homes and Gardens.

Magazine category in trouble:

Anything with "Low Carb" in the title .

Magazines we'd like to see in 2005:

EXPN -- Why doesn't ESPN, which has branded itself as being the central place for action sports like skateboarding and snowboarding, leverage its expertise and publishing prowess to launch a magazine in this realm? Given the fact that EXPN already exists as an undernourished Web site, why cede this category to smaller titles like TransWorld Skateboarding?

Faith and Values-- Shouldn't a major publisher step up and attempt a mass circulation book that speaks to Christian Conservatives in this country?