1974 - 1984
THE APPETITE OF A LION (Page 1 of 2) | |
The petrol crisis shakes the automobile industry but Peugeot nevertheless absorbs Chrysler-Europe followed by Citroën. |
 | The 604 |
1974 On 24 June, following negotiations with Michelin about control of Citroën, Peugeot takes over the direction and management of Citroën. In April 1976, Peugeot will become the principal shareholder in Citroën, taking 90% of Michelin's shares in that company. In an exchange of shares, Michelin takes a 10% share of Peugeot. In October, Peugeot unveils the new V6 PRV engine, the fruit of its agreements with Renault and Volvo, seen on the 504 coupé at the Paris Motor Show. 1975 Peugeot unveils its top of the range 604 saloon at the Geneva Motor Show in March. Construction of the Bavans technical centre close to Montbéliard, to carry out research and trials into motor car exhaust and anti-pollution systems. 1976 Peugeot takes over Citroën in April. Peugeot S.A. acquires 90% of the capital of Citroën, following an exchange of shares with Michelin. Subsequent to this, a new structure is put in place, under the control of the holding company, which becomes PSA Peugeot-Citroën. Peugeot Lille (CLM subsequently Indénor) makes its millionth diesel engine.
1977 Creation of the Peugeot-Loire company. Launch of the 305.  | The 305 |
1978 PSA Peugeot- Citroën buys the three European subsidiaries of Chrysler Corporation: Chrysler-France (Simca), Chrysler UK (Sunbeam-Rootes) and Chrysler España. At the same time as gaining a range of cars and brands , Peugeot acquires industrial sites at Poissy in France, Ryton in Great Britain and Villaverde in Spain. | 