Delicious comfort from 1923 to today. Explore our rich history!
The MILKY WAY® Bar was Mars, Inc.'s first candy bar, created in Forrest Mars Sr.'s kitchen to capture the popular taste of malted milk shakes and the healthful benefits of malt in a candy bar.
The original MILKY WAY® Bar cost only $.05 in 1926.
The MILKY WAY® Vanilla Bar name was renamed the FOREVER YOURS® Bar.
The FOREVER YOURS® Bar was renamed the MILKY WAY® Dark Bar.
MILKY WAY® Brand earned kosher certification.
The MILKY WAY® Bar was improved with even more luscious caramel and more modern packaging.
The MILKY WAY® Dark Bar was renamed the MILKY WAY® MIDNIGHT® Bar to capture the romance of the candy bar's rich, dark chocolate.
MILKY WAY® Brand Chocolate Covered Caramels are introduced.
New advertising reminds everyone that MILKY WAY® Bar has chocolate, caramel, nougat and comfort in every bar.
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