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V PAY - your European debit card

Photo of VPAY card

V PAY is a new European debit solution to meet the needs of European banks.
As a chip-only, PIN-only product, V PAY uses the same EMV* technology that banks and merchants have already invested in. It also helps banks to migrate to a more consistent, pan-European payments market.

About V PAY

V PAY was created by Opens in new windowVisa Europe to meet the needs of its European member banks:
  • To help banks develop their debit card programmes - reducing costs, increasing security and enabling cardholders to use their cards for day-to-day spending; thereby displacing less efficient, more expensive payment instruments such as cash and cheques
  • To help banks migrate to a more consistent European payments market, in line with the European Commission and European Central Bank's vision of creating a Single Euro Payments Area
  • To ensure that banks maintain ownership and control over local and regional debit card payments through the creation of local and regional decision-making bodies

Further information

Banks should contact their Visa relationship manager.


* International chip card standards developed by Europay, MasterCard and Visa
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