Overview
CBS 11 is part of the CBS Television Stations Group, which reaches 35% of the U.S. TV households with stations in 8 of the top 10 markets. Our stations deliver advertisers' messages to more than 38 million homes. The "CBS is Always On" initiative extends CBS 11's local market reach beyond TV to broadband Web and wireless content distribution 24/7.CBS 11’s goal is to be Dallas’s online portal and play an important part of users’ daily lives with news, weather, traffic and must-know community information through the unique integration of both local TV and the Web.
This unprecedented commitment at CBS 11 reinforces our position as Dallas’s indispensable source for easily accessible on-demand news & information.
For information on national advertising opportunities, click here.
Ad Placements
CBS 11's "Always On" strategy empowers our audiences to watch, read and experience CBS 11 and CBS 11 sponsors' media however, whenever and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.
Ad Specifications
The following table is an overview of each placement and their corresponding specifications.| Ad Unit Name | Size (pixels) | Max File Weight | Animation | |
|---|---|---|---|---|
| Image1 | Flash1 | |||
| Messaging Unit | 300x250 | 20K | 30K | 15 secs max; 3x looping |
| Skyscraper | 160x600 | 20K | 30K | 15 secs max; 3x looping |
| Leaderboard | 728x90 | 20K | 30K | 15 secs max; 3x looping |
| Home Page Side Bar | 300x40 | 15K | n/a | static only |
| Section Sponsor Button | 330x25 | 15K | n/a | static only |
| Homepage Center Bar | 355x40 | 15K | n/a | static only |
| Video Sponsor Button | 130x10 | 15K | n/a | static only |
| Video | :10 or :15 sec clickable video spot runs before video news clip. Sponsors can also provide a JPEG (300 x 250) that can appear at completion of the newsclip. | |||
| NOTE: Client submits a 300x250. Video Player resizes to 300x225 | ||||
Rich Media Guidelines
• GIF or JPEG to be served as the "default" for non-Flash users
• Flash MX (6) and Flash MX 2004 (7) file formats accepted
• All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer and Mozilla Firefox.
• Submission for third party tags: Please send standard third party tags (HREF, IMG SRC) or rich media tags (IFRAME/JavaScript)
Approved Rich Media Technologies
• CheckM8
• Eyeblaster
• Eyewonder
• Klipmart
• Pointroll
• Unicast
• Viewpoint
