What We Believe
For over four decades, Fila has been synonymous with authentic European sport and luxury. One of the most sought-after brands in the tennis world, Fila gained its notoriety by extending its influence beyond the duration of events. The brand is dedicated to the lifelong athlete and supports this platform by building long-term relationships. The goal of all sponsorships and events is to create a love affair with the game. Fila’s philosophy is evident in its efforts to create a lasting positive impression and to create personal involvement. Featuring on-site retail, we offer the same elite performance footwear, apparel, and accessories to spectators exhibited by the players themselves. We provide ambassadors in addition to hospitality rooms, and we arrange tennis lessons for participants.
We believe in real people having a real experiences in a hands-on atmosphere that promotes the athletic development of each individual. In running, Fila has established two key partnerships that not only promote fitness, but represent our grassroots commitment to personal fulfillment. In 2006, the brand assumed the role of Official Supplier of the AT&T Austin Marathon and the Austin Distance Challenge. The Distance Challenge is a series of races to prepare runners for the Austin Marathon, and encourages its 30,000-plus participants to challenge themselves through running or walking in small but ever-increasing races. At the six-month benchmark, Distance Challenge participants can undertake their final trial: 26.2 miles of a marathon or 13.1 miles of a half marathon. Fila is also the title sponsor of the Fila Relays, which kicks off the fall racing season with a 4 x 2.5 mile relay that laps Zilker Park in Austin, Texas. Designed to challenge runners of all levels, the relays will be expanding nationwide in 2006
Additionally, Fila supports the highly publicized Team Continuum. This dedicated group of runners, which includes cancer survivors, strives to illuminate the strength and resilience of the cancer community. By running marathons—the equivalent of an extreme sport for individuals undergoing treatments—Team Continuum re-defines quality of life for cancer patients in the 21st century.
What We Do
Through innovative design, luxurious materials, and attention to detail in our craftsmanship, Fila helps individuals recognize their greatest potential, enabling them to achieve ultimate fulfillment in the pursuit of sport—one person and one performance at a time.