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EFP at the Pusan International Film Festival: Discovering the Asian Film Market
October 04-12, 2007

One of the brightest lights in the Asian festival scene, the Pusan International Film Festival (PIFF), celebrated its 11th anniversary in 2006. This annual event transforms the port city of Pusan into a vibrant film community, showing up to 300 films from over 60 different countries, many of them originating from Europe. EFP is proud to support the European film programme with various presentations of a delegation of European film artists to the Asian audiences, press representatives and film industry.

In 2006, the Festival launched the first edition of the new Asian Film Market, taking place October 15-18, which brought together the Pusan Promotion Plan (PPP), the acclaimed international coproduction-market, and the Busan International Film Commission and Industry Showcase (BIFCOM). The Asian Film Market offers film business facilities, i.e. sales offices, market screenings, buyer and production services as well as advice on financing tools. In addition to Asian projects, in 2006, PPP also included in its selection projects from other territories, for example from Europe, in order to explore a much wider spectrum of the film industry.

Since 1999, EFP has partnered with Pusan, and was pleased to introduce  Film Sales Support (FSS) to the festival in 2004. FSS encourages the promotion and sales of European films in the region by offering financial incentives to European sales agents whose European films are part of the festival. Located in the heart of the Asian Film Market, EFP provides an office to the FSS beneficiaries and the European film community for meetings and contact making.

Event activities:

Presentation of the European artistic delegation at a prestigious open air screening

Korean Press Agent hired to handle press and interview requests

Advertising campaign in major trade papers

Reception for the European film industry in honour of all European directors

On-line presentation of the European film programme on EFP's website

Financial assistance to European sales agents/producers participating in the
Film Sales Support  (FSS)

Activities are made possible with the financial support of the MEDIA Programme and the member organisations of EFP.

details on the film programme 2006 click here

71 European Films in Pusan
for more details on the film programme
click here

press releases click here

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