Politics, Media and the Public Good:
A Cautionary Tale
By Allan Gregg
Chairman, The Strategic Counsel
Inc.
President & CEO, The Song Corporation
Second Annual Kesterton Lecture,
School of Journalism and Communication
Carleton University, Ottawa.
April 2 2001, 7 p.m.
Room 200, West Block, Parliament Hill
Scanning public opinion tracking
over the last two decades, there is no question that
we have witnessed a wholesale loss of faith in traditional
authority. While this tendency has laid victim the leaders
of all institutions, from organized religion to labour
to big business, nowhere has this two decades of defiance
been more pronounced than in the sphere of politics.
In 1984, fully 58 per cent of Canadians
expressed at least somewhat, if not very favourable,
assessments of politicians. Today, more people believe
Elvis is still alive than hold positive views of elected
officials.
This trend, perhaps more than any
other, has radically altered Canada's socio-political
culture.
In fact, deference to authority combined
with a pragmatic appreciation of the role of government
in the economy, business sector and everyday life have
been put forth as two of the most distinguishing hallmarks
of the Canadian identity.
From our counter-revolutionary founding,
to our law-lead settlement of the Canadian frontier,
to some of our most fundamental institutions and policies
that have distinguished our country in counterpoint
to the United States (from medicare to the CBC) - these
have all been attributed to or are seen to have grown
out of these tendencies.
Moreover, the most distinguishable
attributes of our political system - namely an indigenous
democratic socialist movement and a Red Tory tradition
- emphasize the primacy of the collective over the individual
and have also been cited as manifestations of these
same twin characters of Canadian culture.
And if you need any further evidence
of the value Canadians have placed on stability or the
faith we have vested in authority to maintain civil
society, look no further than the fact that the single
most popular initiative brought forward by government
in modern times was not the enshrining of a charter
of rights or the eradication of the deficit, but the
implementation of the War Measures Act. In the short
period of October to November, 1970, the Trudeau government
saw its popular support soar from 39 to 58 per cent.
Loss of Faith in Authority
So, there is a strong case to be
made that the loss of faith in authority actually has
been more acute in Canada and, consequently, that this
alteration of outlook has had a more profound effect
on our attitudes and expectations of government than
elsewhere.
This conclusion is not new and has
been noted elsewhere. Less frequently asked however
is the obvious question -"how did this come about?"
Basically, research suggests that
this breakdown in trust has its root in a growing sense
that tried and true solutions increasingly were not
seen to be working in modern times. Canadians came to
this conclusion not as a consequence of any shift in
ideological outlook, but as a pragmatic response to
the own experiences - namely, old solutions were being
applied at the same time that the problems they were
enduring either persisted or worsened.
Where this contradiction became most
pronounced was in the clash between post-war values
and pre-millennial experience.
The dominant ethos marking Canada
in the post-war period could be described as "progress
is normal". This manifested itself in a belief
that the next car would be faster, the next house bigger
and the next paycheque fatter. Accompanying values embraced
by virtually all Canadians (regardless of socio-economic
status) included -"if you work hard and put your
mind to it, you can be anything you want, in Canada,"
"my children have the right to expect more than
I did, while growing up," and "a good education
is the key to success in the future." Basically,
the prevailing view was that progress was both inevitable
and immutable.
The very fact that these values were
so universally held propelled us forward and bred a
stable civil culture; for the accompanying conclusion
was that all problems could be overcome - if not alone,
then certainly as a collective and most certainly when
assisted by government.
This engrained set of beliefs was
challenged initially in the late 70s as inflation, for
the first time, began to erode real income. At this
point in time, Canadians were able to identify and articulate
problems, but viewed them as aberrations and eminently
solvable.
Conflict Between Values and Experience
The conflict between values and experience
was heightened and exaggerated by the stagnation of
the 80s when Canadians witnessed more activist governments,
but still saw problems persisting and deepening. In
the face of accumulating deficits and the ineffectiveness
of government-sponsored solutions, Canadians increasingly
came to conclude that their expectations for progress
were going to have to be delayed.
Finally, in the 1990s, we witnessed
the evolution of a cementing despair and a deadening
sense that, for many, opportunities were actually diminishing
in the face of mounting prosperity. Indeed, at the very
point in time that we saw unprecedented numbers of Canadians
describing the economy in positive terms, they were
also identifying a growing perceived gap between haves
and have-nots - that while prosperity was clearly available,
it was not being shared equally by all segments of society.
This experience contradicted and
challenged the dominant post-war ethos. It lead to the
rejection of solutions which had been applied to mounting
problems which were seen as barriers to inexorable progress,
and increasingly seen as permanent. Eventually, these
conclusions also altered the population's view of the
architects of the status quo.
And so, in parallel, Canadians came
to a cumulative set of conclusions about government,
politicians and policies over the last two decades.
With each step, the population came to view their leaders
as successively more at odds with their own priorities
and aspirations.
By the end of the 1970s, it was government's
passivity that was linked to its inability to guarantee
progress. Canadian's continued to believe that governments
had the power and wherewithal to solve problems, but
that they increasingly failed to share the public's
priorities and therefore left problems unattended to
grow even larger.
A decade later, governments were
associated no longer with passively, but now were viewed
as actively contributing to the population's failed
expectations as a result of steadfastly clinging to
solutions long after the public had rejected them as
unworkable.
Government Seen as Perpetrators
of Inequity
And by the turn of the century, governments
came to be seen as the actual perpetrators of inequities
and diminished opportunities, by pursuing an agenda
and policies that emphasized the economy at the expense
of the social safety net and, inevitably, benefited
the few over the many.
As a result of the presence of escalating
barriers to the attainment of progress and the attendant
cascading decline in the perceived effectiveness of
those who presided over shrinking opportunities, traditional
authority figures, and politicians in particular, became
part of the problem; and for many, became the entire
problem itself. In the end, by the year 2000, governments
and politicians had come perilously close to becoming
irrelevant for haves and seen as antagonists by have-nots.
Why Should we Care
However, even if you accepts this
analysis it still begs another set of inevitable questions-"why
should we even care about this?" "who wants
to return to the bad old days of excessive government
intervention and decision-making by elite accommodation?"
"are we not better off, more efficacious and self-reliant,
less deluded, by coming to the realization that we misplaced
our faith in authority and instead begin turning to
a new found reliance on ourselves?"
Judged against the temper of our
times, these are not merely rhetorical questions but
the natural byproduct of the very loss of faith which
we are discussing. If you have no faith in authority,
their loss of relevance is really no loss at all.
Put in a broader context, however,
the inescapable fact is that when politics and politicians
become irrelevant or are seen as a negative force in
society, we weaken the very foundations of democracy.
To maintain this does not mean placing
democracy within the narrow definition of the term as
simply the act of voting or merely choosing politicians
to serve public office, but relates to the higher rationale
of why we go through this exercise in the first place
American pastor and theologian Reinhold
Niebuhr made this point best when he said - "man's
capacity for justice makes democracy possible, but his
inclination to injustice makes democracy necessary"
.
When we put aside our fashionable
cynicism, and take a step back and ask why we enter
civil society, why we insist on the right of democratic
franchise and why we place our trust in rules, order
and politics, it becomes clear that the stakes in the
game we are playing are much greater.
Stakes Much Greater
This caution - while seemingly too
high-minded for modern sensibilities - is based on a
number of premises.
First, the basic relationship between
the individual and the state begins with the principal
that in order to establish a framework where all have
the ability to exercise certain rights, the citizen
must give up some of his unbridled freedom. We do this
out of the belief that collective stability is more
valued than unbridled individual freedom. Indeed, we
tacitly endorse this proposition every day, in our obedience
to the laws which emanate from our political system.
In nature, and outside of the constraints of civil society,
we have the right to drive our cars at any speed and
in any manner we chose. But we give up that right and
brake at every stop sign - thereby inconveniencing the
traveller and extending the time it takes to get to
our destination - because we value our collective safety.
Second, we task delegates and through
the democratic franchise entrust them to set a balance
between freedom and order. This is a cornerstone of
representative democracy and goes back to Burke's famous
speech to the electors of Bristol. Offsetting this grant,
however, we reserve the right to withdraw our delegated
trust if there is evidence that it is being abused or
that the balance we seek is being jeopardized. Indeed,
our ability and willingness to withdraw this trust is
as inherent a part of the democratic pact we strike,
as is the granting of trust in the first place.
The reason for this check on the
power of the state and our delegates is as fundamentally
important to the preservation of freedoms as those we
exchange for order - namely, in the same way that we
have democracy to protect the rights of the few from
the injustices of the many, so too we maintain the right
to revolt because the capacity of the state to do evil
is equal to its capacity to do good.
This is not judgmental, but an inherent
feature of politics.
Central to the political process
is the authoritative allocation of scarce resources.
This gives the state the power to help those who cannot
help themselves, but also to confiscate that which has
been rightfully earned.
The political system also uniquely
enjoys the only monopoly on the legitimate use of violence
- the ability to serve and protect the safety of the
majority from the lawlessness of the minority, but also
to enslave, imprison and ultimately extinguish those
who may be legitimately exercising their right to revolt
within the rule of law.
And ultimately, under the Westminster
system of democracy, Parliament is supreme. It can make
men women.
The power we grant our elected officials,
therefore, is a necessary cornerstone of civil society,
and at one and the same time clearly far too dangerous,
powerful and important to be left without vigil.
Consequently, in the course of the
entire debate over cynicism towards the political process,
we must ask equally not merely whether our leaders are
honest-dishonest, capable-incapable and trustworthy-untrustworthy,
but whether we can we afford to ignore or uncritically
distance those who wield this power. Even more fundamentally,
are we doing everything we can to ensure that those
we elect are the most honest, capable and compassionate
that society has to offer?
Vigilance Comes From the Press
And where does vigilance come from
in the modern state? The press.
Now I know it has become equally
fashionable to be cynical and negative about the press.
Recent research we are conducting
on behalf of the Canadian Journalism Foundation has
made this cynicism abundantly clear.
During a series of focus groups conducted
across the country with voters, the bile directed towards
the media was almost palpable. Allegations of excessive
sensationalism, bias and superficiality were the norm
and found voice in all segments of society and across
all regions of the country.
Then we did an interesting thing.
We injected an improbable and hypothetical proposition
into the discussion. We asked -"what would your
world be like if there were no media or news?"
The change in tone, temper and demeanour
in the discussions was electric and immediate. Where
moments earlier, respondents were raucously heaping
untold amounts of abuse on the press, instantly the
mood became very sombre and serious. And then the participants
began to speak. To this question, they replied with
statements like-"we would be isolated. There would
be no common base of understanding across Canada."
"I would feel vulnerable. How would I ever have
been able to find out health hazards, like Walkerton?"
"We wouldn't be free. It would be very easy for
the powerful to run roughshod over the weak".
What became clear throughout his
line of discussion was that beneath the surface cynicism,
there was a deep and profound appreciation of the role
of the media and its importance in arming the public
with the tools they need to protect themselves. Even
more fundamentally, the participants viewed the press
as a cornerstone of their ability to function as citizens
within society. Indeed, to the surprise of those of
us observing, it became very apparent that these respondents
actually had a deep and abiding understanding of the
essential rationale of why we have a free press and
were able to articulate these roles in almost Jeffersonian
terms.
Canadians see Benefits of Free
Press
In sum, Canadians identify four distinct
roles and benefits that individuals and society share
as a result of a free and functioning press. These are:
1) A utilitarian purpose - the press
satisfies intellectual curiosity and provides knowledge
that can be capitalized for practical purposes.
2) The watchdog function - journalists
keep government and other powerful bodies in check and
help "protect me in a dangerous world."
3) A community creator - news and
current affairs reporting encourages empathy and builds
a common ground on which to build communities.
4) The citizen function - the media
helps one form opinions on important issues and provides
the raw material for social interaction.
These are big responsibilities. They
may not amount to a monopoly on the legitimate use of
violence, but these functions represent real power in
their own right.
The corollary, of course, is that
when misused or left unattended this power can also
lead to a society that is ill-informed. It can leave
the population open to the vulnerabilities of arbitrary
authority, without any real sense of common cause or
community, and missing the tools necessary to make meaningful
decisions on matters that have a direct bearing on their
full entitlement to citizenship participation.
With the benefit of this perspective,
it also became clear for the first time, why these same
people also held views about the press that were initially
so negative.
Even if it was below the surface,
the population seems to sense the innate importance
of the media to their citizenship and, indeed, to democracy.
They recognize that the press truly constitutes a fourth
estate in society - that it is a central part of an
interwoven fabric that makes up a civil, stable and
free culture. More personally, they also acknowledge
how paramount the press is to their full participation
in the communities where they live and the values they
represent.
That is all on the positive side
of the ledger.
Because what these discussion groups
made equally clear was that the participants also felt
that the press - through their behaviour, editorial
decisions and reportage - often hint that they do not
hold their own profession in the same high esteem. More
damningly, when the press fails to live up to these
lofty standards, the population sees their defence as
merely - "we are just giving our audiences what
they want". In short, Canadians seem to understand
that even if their instincts are base, their needs are
not. Accordingly, they look to the press to rise above
the lowest common denominator and perform a higher role.
While they may not have been able
to articulate their feelings in precisely this way,
you got the sense that our focus group participants
would have been nodding their heads in eager agreement
with Walter Lippman, if he was in the room and had chimed
in with his famous quote - "No amount of charters,
direct primaries or short ballots will make a democracy
out of an illiterate people"
So where are we going with all this?
That the press deserve whatever public
approbation they receive? That the media are to blame
for the low regard in which our politicians and the
political process are held?
No. Indeed, I hope I made it clear
earlier in my remarks that the loss of faith in authority
is deeply rooted in the very fabric of an altered Canadian
political culture and is part of a larger societal trend
that has been taking shape over the last two decades.
I hope I also made it equally clear, however, that if
we simply embrace cynicism as an acceptable and inevitable
part of modern day society, then we face the prospect
of paying an extreme price - and the stakes are nothing
short of an informed and dynamic democracy.
Press Part of Solution
The point being made is that while
it may be debatable as to how big a role the press has
played in creating this problem, there is no question
(in my mind at least) that it most certainly is part
of the solution.
The extent to which the problem of
cynicism towards authority has become endemic, became
crystal clear in the 1993 election. In an otherwise
uniformly unpleasant experience for me personally, one
moment in particular stood out in a glare of insight.
In the early days of the campaign,
then prime minister Kim Campbell offered her view that
it was unlikely Canada would see any meaningful reduction
in unemployment before the end of the decade. As a key
Progressive Conservative adviser, I, and my colleagues,
groaned in disgust. The statement was most definitely
"off strategy". The opposition immediately
saw an opening and took the offensive by labelling Campbell
a doomsayer. The press pounced on her utterances, as
the first major tactical error of the campaign. Focus
groups we conducted that evening indicated that voters
had serious doubts about Campbell's qualifications as
a politician as a result of making such a prediction.
All toll, and from all quarters, the conclusions were
the same - a huge mistake had been made.
After the campaign, I had pause to
think about many things but this instance kept coming
back to me. My advisor friends and I believed what Campbell
said, while "off strategy," was essentially
true. The opposition and press, in candid off-the-record
moments, conceded the same. Even the average voters
whom we polled offered a belief that what Campbell was
saying was probably accurate.
The question I then began to ask
myself, was - "how could we have come to a point,
in politics, where telling the truth is considered a
mistake by all elements of society?"
To understand the role the press
plays in this escalating cynicism, we can look no further
than the evolution in how political reporting has changed
in recent years.
Thirty years ago, analysis of television
news revealed, on average, that 80 per cent of every
broadcasted item was devoted to live, unadulterated
coverage of the subject of the news. Today, that percentage
has shrunk to 20 per cent, as the remainder is spent
on editorial comment by journalists offering their views
on what the subject of the news said. The difference,
of course is that now we rarely hear, directly, what
news makers are articulating and instead we hear the
journalist's version of what happened.
A second major shift relates to the
way journalists now define "objectivity".
In the Trudeau era and before, members of the press
gallery were well aware of the peccadilloes of politicians,
but rarely reported them. They knew about drinking,
womanizing, ethnic jokes or what have you, because journalist
knew politicians. They drank with them, sat in their
offices late into the night and had real insight into
lawmakers, warts and all. Today, this type of familiarity
is not only frowned upon but is also seen as an impediment
to objectivity. The prevailing view is that to know
politicians in this intimate way will, ipso facto, cloud
journalistic judgment and prevent impartial coverage
of these makers of the news.
Since Watergate, journalists now
also believe that the most plum assignments available
are not straight-ahead factual relating of what was
said or what happened, but the more evolved discipline
of investigative reporting. Unearthing facts not on
the public record or tying personal character to public
performance has become the highest-regarded form of
journalism.
While none of these trends in isolation
would indicate any cause for alarm, taken together they
have produced a mindset and practice which invariably
leads to the treatment of politicians as adversaries.
Journalist now spend far more time commenting on public
figures, whom they may see on a daily basis, but have
never actually met. Politicians therefore have ceased
to be people to the new breed of journalist, but have
become mere news items wrapped in skin.
Modern Journalists not Lap Dogs
What has happened is that the press
has often usurped - or at least served as a filter on
- the traditional responsibility of elected leaders
to communicate to the electorate. Moreover, the modern
journalists see themselves as watchdogs - and not lap
dogs - and consequently feel no compunction simply to
transmit the leaders' message to its intended audience.
Instead, the press chooses to offer its own editorial
comment - and the comment which is most valued within
the journalistic profession today focuses not so much
on the content of the message, but what the message
implies about character.
Content, public policy and excessive
detail is considered "boring". Character,
personality, motive and strategy are exciting. The justification
for this may be that this is what the audience wants,
but the fact remains that, within the profession, this
reflects a major and real part of journalistic culture
today.
If the press and journalists operated
in a vacuum, this would not be cause for concern. But
they do not. The press plays a fundamental role in shaping
the public's understanding of current events and to
the extent that press values are reflected in that coverage,
they are mirrored back by the public.
It has been said that "nothing
which is morally wrong can ever be politically right".
Implicit in this notion is that the balance between
morality and politics is self-correcting. Morality and
politics may be out of balance temporarily, but over
time it is impossible for the immoral to govern. Why?
Because an informed and engaged population ultimately
will rise up and throw out those who govern immorally.
But think back to the Kim Campbell story. The combined
cynicism of the press and public suggests, much more
deeply, that we may well be at the point where being
morally right - telling the unvarnished truth - has
become politically wrong. If this is the case, it is
not simply regrettable but is an extremely dangerous
state of affairs which should galvanize all those who
care about society and its most important agent - the
political process.
L'affaire Grand-Mère
Far from galvanized, however, the
assumption of inherent wrong-doing, corruption and breach
of public trust seems to have become the accepted norm.
For now we see that we are treading on the same ground
today in the so-called l'affaire Grand-Mère.
On the surface, the press and opposition,
once again, are simply performing their proper duty
and role as public watchdogs by holding the prime minister
accountable for his actions. However, it is one thing
to be a watchdog, and quite another to be savaging the
mailman as he goes about his legitimate business. It
is the same beast. But one behaviour contributes to
a safe and orderly world, while the other breeds chaos
in the neighbourhood and harm to the innocent.
Look at the facts - rather than the
sport - of the case against Jean Chrétien.
The PM has produced a bill of sale
for liquid property which he disposed of before he took
office. The price of this transaction was fixed but
he was never paid. If we accept, at face value, that
this purchase and sale agreement is a legal and legitimate
document - (not an unreasonable assumption by any normal
measure) - then we should conclude that Mr. Chrétien
did not need to strong-arm the Business Development
Bank of Canada to protect this investment. The price
was established, the payment prescribed and he had full
right to sue if the terms of his purchase agreement
were not met.
These are the indisputable facts.
If we take Jean Chrétien at his word, then that is the
end of the issue. Not to take him at his word, however,
is to suggest that something far more sinister lurks
below the surface than has been proven publicly thus
far.
The principal unanswered question
consuming the press and Parliament now is why was Chrétien
not paid and why did he not exercise his right to sue
to receive payment?
One answer (that virtually no one
is offering) may be that because of his office and the
scrutiny that comes with that office, the PM of Canada
had no stomach for messy litigation over a transaction
that pre-dated his office. If this is true, then Chrétien's
innocence is doubly reaffirmed. Not only was there no
wrongdoing, but in holding public office the PM removed
the courts as a practical means to seek redress and
exercise rights that are otherwise available to all
other citizens.
There is a far more troubling answer
to the question of why the PM did not receive payment.
And that has been already been alleged - in both the
House and in the press - and this is that Chrétien had
absolutely no intention of selling the shares; that
he merely deposited them with a convenient friend; and
that the only reason the question of money even came
up was because, once discovered, the matter of payment
became a necessary ruse to cover up the original nefarious
reason for the transfer.
The Game we Play
This is exciting conjecture. It makes
for animated debate in the House and pithy material
for the press. It is the game we play.
But it is nothing more than pure
conjecture.
No one - in the house or in the press
- has produced one shard of evidence to support this
allegation. Yet the allegation has been made, and it
has been made without hue and cry from any quarter,
other than from the accused, as if it was the most normal
thing in the world - indeed a responsibility of the
press, politicians and anyone else who wishes to throw
in their two bits worth - to make stuff up about what
might have happened, regardless of whether anyone knows
if it happened or not.
This goes beyond the presumption
of guilt. It is the fabrication of evidence, and it
has been given every bit as much legitimacy - indeed,
in most quarters, more legitimacy - than real evidence
that has been offered in support of innocence.
These new allegations suggest that
not only is the PM guilty of breaching conflict-of-interest
guidelines, but that he was participating in an outright
act of deceit and fraud. If this is true, then a scandal
of major proportions is truly underfoot. But if it is
not true, then politicians and the press have heinously
besmirched the integrity of an honest man who has devoted
the majority of his life to serving his country; who
also just happens to hold the most important and powerful
office in the land.
Understand, that I am not defending
the prime minister's handling of this affair. Indeed,
there is a case to be made that his very high-handedness
in dealing with many of the allegations has contributed
to the growing public support for the air to be cleared
in this case.
The more telling point is that no
one in any other profession is subject to this yardstick
of conduct, and no other profession would allow this
measure to be used to judge their integrity. Quite simply,
there is no other profession for which this type of
speculative allegation would ever be made in public.
Think about it. The so called "smoking
gun" in this affair, at this point, is that the
PM did not get paid. If you did not get paid for something
you legally sold, would you feel guilty? I personally
would feel like a victim!
If I never intended to get paid and
doctored a phoney bill of sale, then I am a fraud and
a crook and deserve to be thrown in jail. That is what
is being suggested about Jean Chrétien, and nothing
less.
If true, the implications are enormous.
But in order to be true, it must have happened and in
turn, if it happened, it must be proved to have happened.
To suggest that the PM is a fraud and crook - whether
in Parliament or in the press - without this proof is
nothing short of irresponsible. It crowds out coverage
of other affairs and it adds to the corrosive and deleterious
forces which drive the leaders and the lead further
apart.
Politicians also Culpable
Make no mistake, however. This is
not a one-way street. Politicians themselves have become
equally culpable in setting a standard of conduct that
amounts to a spiral to the bottom.
If I was Burger King and I wanted
to gain market share, the single most effective claim
I could make was that McDonald's hamburgers were rife
with botulism. McDonald's, in turn, could counter that
Burger King's kitchens were infested with E-coli and
this would erode their competitor's advantage quite
quickly. While brutally effective, this would never
happen. And it would never happen, because both McDonalds
and Burger King know that to participate in this type
of marketing eventually would destroy the category -
that consumers would loose faith in the entire fast-food
industry and, in time, would stop buying hamburgers
altogether.
Yet, in politics this is happening
all the time. Negative advertising, unsubstantiated
allegations and character innuendo have not only become
the norm in politics today, these tactics are now considered
the most effective way of gaining political ground on
your opponents.
This cannot continue, because if
it does we run the risk of destroying the category of
"politics." Once destroyed, we invite totally
unaccountable forces to move into this vacuum and influence
society without the countervailing force of representative
democracy.
It has been said that the true art
of politics is not simply to listen to those who speak,
but to hear those who do not. With politics and politicians
in disrepute, this will not happen. The strong, the
organized and the vocal will make their mark on the
system while the weak, unorganized and silent become
invisible.
Risk of Driving Out the Best
Ultimately if, through our own cascading
cynicism, we drive out the best - those who value their
character the most; those who have accomplished the
most and therefore have the most to lose - then, surely,
we will attract those who agree that the process is
inherently flawed and corrupt; and those who hope to
benefit from its flaws and corruption as a consequence.
If there is a caution to my tale,
it is simply this - we have too much at stake to let
this happen. At the end of the day, remembering this
one simple fact may be the first step in advancing the
public good.
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