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Nextel Cup Unveiled

RacingOne Report
Posted Thursday, September 16, 2004

NASCAR and Nextel Communications Inc. today unveiled the highly anticipated NASCAR Nextel Cup Trophy, a 27-pound trophy crafted in sterling silver, by world-renowned jeweler and silversmith Tiffany & Co. The inaugural NASCAR Nextel Cup Trophy will be awarded to the 2004 NASCAR Nextel Cup Series champion at the sport's annual awards ceremony on December 3 at The Waldorf-Astoria in New York City.

"The NASCAR Nextel Cup Trophy is simply breathtaking," said Tim Donahue, Nextel's president and chief executive officer. "This trophy stands for excellence, a passion for winning and superior teamwork, and its extraordinary design reflects that. These values are as important to our organization as they are to a championship race team, and we are proud to honor their achievement."

"We are extremely proud of the NASCAR Nextel Cup Trophy," said Brian France, chairman and chief executive officer of NASCAR. "The trophy represents the extraordinary accomplishment of winning at NASCAR's highest level. \It is certainly coveted by our drivers, and we hope it will be seen as one of the world's great sports trophies."

The trophy, which is up for grabs among the 10 drivers competing in the Chase for the NASCAR Nextel Cup, will be put on display at each of the final 10 races of the 2004 season.

Bruce Newman, an accomplished businessman, financial manager and design director, designed the new trophy. In conjunction with NASCAR, Newman began designing the trophy in 2003.

Featuring flowing checkered flags, rendered entirely in sterling silver, the NASCAR Nextel Cup Trophy will sit on top a perpetual base listing the names of every NASCAR NextelCup Series Champion since 1948.

Using age-old techniques - spinning, etching, silversmithing and polishing - Tiffany's master artisans spent nearly four months crafting the Nextel Cup Trophy at the company's silver shop in Parsippany, N.J. The checkered pattern alone required approximately 80 hours of etching.

"This magnificent trophy is crafted in the great tradition of Tiffany & Co. as a world-renowned silversmith," said Scott Shibley, Tiffany & Co. vice president of business sales. "In focusing on the highly visible checkered flags that are waved at the finish of a race, the trophy captures the intensity and drive to win that defines both spectator and participant in this increasingly popular sport."

In addition to the Nextel Cup Trophy, Tiffany & Co. crafts the National Football League's Vince Lombardi Super Bowl Trophy, the National Basketball Association's Larry O&#039Brien Championship Trophy, the World Series Trophy for Major League Baseball, and the U.S. Open Tennis Championship Trophies.

The NASCAR Nextel Cup Trophy Fast Facts
Height: 24 inches
Weight: 27 pounds
Materials: Sterling silver and wood (base)
Created by: Tiffany & Co.
Designed by: Bruce Newman
Production time: Four months
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