(Hong Kong, 14 June 2007) Imagine your Octopus card shrinking down to 1/3 the
size of a standard-sized Octopus, making it a trendy lifestyle
accessory and so convenient to bring along when you are on
the move. A breakthrough in smartcard design, Mini Octopus
is making its debut tomorrow.
Mini Octopus is a miniaturised version of the standard-size Octopus, measuring
4.7 cm by 3 cm. An exquisite lifestyle
accessory in itself, it comes with a key-ring that you can
attach to any carry-along gadgets such as your mobile phone,
PDA, pocket video game player or MP3 player. You can also
attach it to your key-chain, purse or suitcase, or simply
hang it around your neck. Mini Octopus is the answer to your
demand for increased convenience and mobility in your daily
life. No matter whether you're out for a jog or a morning
walk, going to the gym, having lunch with friends, clubbing
or dancing, Mini Octopus is your best companion.
Mini Octopus is available in a classic
yellow colour for adults and green for elderly folks. The
first batch of Mini Octopus features the "First Edition
Mini Card" logo, which adds to its value as a collectible
item.
Like the standard Octopus, Mini Octopus can be used for daily
travel on public transport and for payment at more than 4,000
retail outlets across Hong Kong. In addition, you can link
your Mini Octopus to the Automatic Add Value Service and
earn Reward Dollars by registering with the Octopus Rewards
Programme.
For children aged between 3 and 11,
the brand new Child Octopus Wristband will be their desirable
collectible. Designed in blue and white, the Child Octopus
Wristband represents a combination of style, convenience
and high technology. It is another breakthrough product concept
from Octopus that caters to the needs of the young and active.
Priced at HK$68 per set with no deposit
or initial stored value, Adult and Elderly Mini Octopus as
well as Child Wristbands will be available for sale at all
7-Eleven convenience stores from tomorrow onwards.
For more details, please visit the
Octopus website at www.octopus.com.hk, or call the
Octopus Customer Hotline at 2266 2222.
About Octopus
Launched in 1997, Hong Kong's Octopus
is the world's leading and most extensive smartcard payment
system, with over 446 service providers across different
businesses including public transport, parking, retail, vending
and kiosks, schools and leisure facilities, and access control
for residential and commercial buildings. Merchants and Octopus
holders embrace Octopus for both its simplicity and its convenience.
Today, more than 15 million Octopus are in circulation, and
the system handles over 10 million transactions a day, with
transaction value exceeding HK$78 million.
In recent years, Octopus has started
to export its unique experience and technology overseas,
offering consultancy services and holding workshops for parties
from different parts of the world.
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