24.1.2006
 Thanks to its great execution as well as its perfect link up to the TV commercial, Sony Bravia campaign was awarded JCDecaux Group's Innovate Campaign of the month.
As part of the Bravia outdoor advertising campaign, Showcases were transformed into tv-screens in the heart of Helsinki. Colourful superballs were bouncing inside the showcases as they were in the Sony Bravia TV commercials. The balls were light enough to bounce around like real superballs thanks to special fans inside the Showcase. In addition to Showcases, the shelters were also fully wrapped with vinyl.
This integrated and spectacular scale outdoor campaign that include a variety of Innovate products, is showing the creative potential
of the medium.
The production team included Sony Finland, Evia Helsinki, and OMD Finland. Congratulations to the team!
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