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Airlines compete for Business Class custom
Business class air travel, once considered as the middle-ground option between the luxury of first class and the low budget discomfort of economy, appears to be edging more and more towards first class levels of opulent luxury.
The last year has seen the stakes raised in the business class market as airlines began to realise that business class is one of their most profitable sectors. With the typical business class traveller making between 6 and 12 flights annually, the possibility of attracting loyal long-term customer’s means there's plenty of incentive for airlines to offer market leading luxury that customers will want experience again and again.
The race to offer the highest quality business-class flight is seemingly now on; recent developments have seen several airlines make significant updates to their business-class service. British Airways for one have renamed business-class “Club World” and brought in substantially larger 180 degree seats. Air New Zealand have pretty much overhauled their service - calling it “Business Premier” and introducing 10.4" high resolution screens for every passenger, 22" leather armchairs (complete with an ottoman) and seats that convert into 7 foot beds.
However, the winner of the award for best business class airline, as judged by the annual Skytrax world airline survey is Singapore Airlines. Amongst the host of recently introduced features that have no doubt contributed to their service picking up the accolade are the biggest “lie-flat” seats in the sector. They also offer business class flyers a gourmet menu designed by leading chef Alfred Portale and as if that wasn’t enough every flyer receives a Givenchy kit as a gift for using the service.
Virgin Atlantic, who have eliminated any distinction between first and business class by just offering "upper-class", came in runner-up for business-class travel with onboard therapists offering neck and shoulder massages and luxurious airport lounges with large spa's and hairdressers should you desire a quick pre-flight restyle.
Cathay Pacific and Malaysia also came out well in the survey.
As the standard of service continues to improve, so does the competition to provide the cheapest air fares. These days there are numerous websites like Cheap Flights and DialaFlight offering affordable flights to destinations across the globe with a few clicks of the mouse. This means increased accessibility and indeed affordability (cheap flights to New York for instance can be picked up for less than £200 or flights to Tenerife for as little as £90) across all sectors of the market.
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