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Overview, Company Facts, Timeline and History

Timeline and History
Updated: August 2007
TIMELINE AND HISTORY

1994
July Company Incorporated
1995
July Amazon.com Sells First Book, "Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought"
1996
July Launches Amazon.com Associates Program
1997
May Announces IPO, Begins Trading on NASDAQ Under "AMZN"
September Introduces 1-ClickTM Shopping
November Opens Fulfillment Center in New Castle, Delaware
1998
February Launches Amazon.com Advantage Program
April Acquires Internet Movie Database
June Opens Music Store
October Launches First International Sites - Amazon.co.uk (UK) and Amazon.de (Germany)
November Opens DVD/Video Store
1999
January Opens Fulfillment Center in Fernley, Nevada
March Launches Amazon.com Auctions
April Opens Fulfillment Center in Coffeyville, Kansas
May Opens Fulfillment Centers in Campbellsville and Lexington, Kentucky
June Acquires Alexa Internet
July Opens Consumer Electronics, and Toys & Games Stores
September Launches zShops
October Opens Customer Service Center in Tacoma, Washington
Acquires Tool Crib of the North's Online and Catalog Sales Division
November Opens Home Improvement, Software, Video Games and Gift Ideas Stores
December Jeff Bezos Named Time Magazine "Person Of The Year"
2000
January Opens Customer Service Center in Huntington, West Virginia
May Opens Kitchen Store
August Announces Toys "R" Us Alliance
Launches Amazon.fr (France)
October Opens Camera & Photo Store
November Launches Amazon.co.jp (Japan)
Launches Marketplace
Introduces First Free Super Saver Shipping Offer (Orders Over $100)
2001
April Announces Borders Group Alliance
August Introduces In-Store Pick Up
September Announces Target Stores Alliance
October Introduces Look Inside The BookTM
2002
June Launches Amazon.ca (Canada)
July Launches Amazon Web Services
August Lowers Free Super Saver Shipping Threshold to $25
September Opens Office Products Store
November Opens Apparel & Accessories Store
2003
April Announces National Basketball Association Alliance
June Launches Amazon Services, Inc. Subsidiary
September Opens Sports & Outdoor Store
October Introduces Search Inside The BookTM
Launches A9.com, Inc. Subsidiary
November Opens Gourmet Food Store
December Opens Health & Personal Care Store
2004
January Introduces Presidential Candidates Feature
April Opens Jewelry Store
May Announces The Bombay Company Alliance
June Opens Software Development Center in Scotland
September Acquires Joyo.com Limited
Launches Paris Hilton Jewelry Line Exclusively on Amazon.com
Subsidiary A9.com Launches New Web Site and A9 Toolbar
October Amazon Web Services Offerings Give Developers Unprecedented Access to Amazon Product Data and Technology, and First-Ever Access to Data Compiled by Alexa Internet
Launches Beauty Store
November A9.com Introduces Toolbar for Mozilla Firefox
Launches Amazon Theater
December Announces Opportunity to Contribute to American Red Cross Tsunami Disaster Relief Efforts on Amazon.com
Reports Busiest Holiday Season Ever
2005
January Announces Diane Von Furstenberg Alliance
Amazon Web Services Launches E-Commerce Service and Alexa Web Information Service
A9.com Launches Yellow Pages
February Introduces Amazon Prime
Announces Nonprofit Innovation Award
April Acquires BookSurge LLC
May Introduces Amazon Wedding
June Celebrates 10th Anniversary with Employee Event Featuring Performances by Bob Dylan, Norah Jones and Bill Maher
Announces Second Short-Film Competition
July Launches Special Deliveries with Select Celebrities and UPS
Acquires CustomFlix Labs, Inc.
August A9.com Launches Maps
Launches Amazon Shorts
Launches the First O.C.-Branded Women's Fashion Collection
September Launches the Hollywood Prescription
Opens Customer Service Center in Kennewick, Washington
October Alexa Web Information Service Launches on Amazon Web Services Web Site
Announces Fulfillment Agreement with Drugstore.com
November Launches New Gifting Experience
Announces Record-Breaking Watch Sales
Amazon.com Subsidiary Joyo.com Honored with Customer Care Award
Amazon.co.jp Launches New "Sports" Store
Annuouces Partnership with Celebrities to Raise Money for Hurricane Victims During Holiday Shopping Season
December Announces Customer Ordered over 108 Million Items Worldwide During 11th Holiday Season
2006
January Joyo.com Annouces it is the Largest Chinese Bookstore in the World
Announces Alexa Top Sites Web Service for Developers
Announces Amazon Fishbowl with Bill Maher
February Launches Amazon Connect
Announces Jewelry Sales Up More Than 100 Percent in Fourth Quarter 2005
Acquires Shopbop.com
March Launches Amazon Simple Storage Service (S3)
April Announces Partnership Between Timex and Amazon Services
Announces Partnership Between Benefit Cosmetics and Amazon Services
Announces Partnership Between CustomFlix for DVD Distribution
Launches the Media Gateway Program with CustomFlix
May Announces Jewelry and Watch Sales Up More Than 100 Percent in First Quarter 2006
Introduces Print-On-Demand Program for Book Publishers
June Amazon Fishbowl with Bill Maher Premieres on Amazon.com Gateway
Launches Emergency Preparedness Store to Offer Preparation and Recovery Products for Hurricane Season
Unveils Exclusive The Devil Wears Prada Boutique in Apparel & Accessories Store
Launches New Toy and Baby Stores with Largest Selection Ever
July Launches Grocery Store
Amazon Enterprise Solutions Extend E-Commerce Agreement with Target Corporation to 2010
Announces 22% Sales Growth Fueled by Lower Prices, Free Shipping
Amazon Web Services Announces "Alexa Site Thumbnail" Now Available for Developers
Announces Library Processing for Public and Academic Libraries Across the United States
September Launches Amazon UnboxTM, a Digital Video Download Service with DVD-Quality Picture
CustomFlix and Amazon.com Launch CD on Demand Service
Launches WebStore and Fulfillment by Amazon for Small and Medium-Sized Businesses
October Launches New Automotive Parts and Accessories Store
Announces Third Quarter Financial Results
Amazon.com Jewelry and Watches Sales up More Than 100% in Third Quarter 2006
November Amazon.com voted #1 in Customer Service According to National Retail Survey
Amazon.com Consumer Electronics Store Announces New Interest-Free Financing, Click-to-Call and Premium Delivery on Select Electronics
Amazon.com Lets "Customers Vote" for Extraordinary Holiday Deals
December CustomFlix Announces Support for Amazon Unbox
Amazon.com's 12th Holiday Season is Best Ever
2007
January Launches Endless.com, a shoe and handbag website that offers over 15,000 styles and free overnight shipping on all products
February Amazon.com Announces Fourth Quarter Sales up 34%; Media Grows 25%; Electronics and Other General Merchandise Grows 55%
Amazon.com Jewelry and Watches Sales up More Than 100% in Fourth Quarter 2006
Amazon.com Reports Record Sales of "Harry Potter and the Deathly Hallows"
March "Amazon Unbox on TiVo" Available, Offering Over 1.5 Million Broadband-Ready TiVo Subscribers Access to Thousands of Movies and TV Shows
Amazon.com Launches Classical Music Blowout Store
April Amazon.com Seeks "Harry-est Town" in America, Launches "Muggle Counter"
Amazon.com Announces First Quarter Sales Surpass $3 Billion, up 32% Year over Year -- Operating Profit Grows 38% -- Raises Financial Guidance
May Amazon.com Jewelry and Watch Sales Are Up More Than 100 Percent in First Quarter 2007
June Joyo.com becomes �Joyo/Amazon� with a New Look and New Features
July TiVo Subscribers Can Now Browse, Purchase and Rent Amazon Unbox Videos Directly From Their TiVo Box
Announces Falls Church, Va., as the ''Harry-est Town'' in America Announces Second Quarter Sales up 35% Year over Year Thousands of National Archives Films to be Made Available Through CustomFlix Labs
August Launches Jewelry & Watches Stores Internationally Announces Tuition & Textbooks Sweepstakes Grand Prize -- One Year of Tuition

INTERNATIONAL TIMELINE
Amazon.co.uk
1998 Begins Selling Books
Opens Fulfillment Center in Marston Gate, United Kingdom
Launches Amazon Associates Program
1999 Opens Music Store
Launches Auctions & zShops
2000 Opens DVD/Video Store
Opens Customer Service Center in Slough, United Kingdom
Opens Software & Video Games Store
2001 Opens Electronics & Photo Store
Opens Toys & Kids! Store
Launches Waterstones (www.waterstones.co.uk)
Launches Travel Store with Expedia
2002 Launches Marketplace
2003 Launches Amazon Web Services
Opens Kitchen & Home Stores
2004 Opens Do-It-Yourself & Tools and Garden & Outdoors Stores
Opens Fulfillment Center in Inverclyde, Scotland
Lowers Free Super Saver Delivery Threshold to �15
Holiday Season Breaks Records
Launches DVD Rental Service
Reports Busiest Holiday Season Ever
2005 Teams with Talis To Offer Llibraries Profitable Approach To Stock Disposal
Launches Search Inside!TM
Opens Fulfillment Center in Glenrothes, Scotland
Lowers Free Super Saver Delivery Threshold to 10 GBP
Holiday Season breaks records again
Launches Gift Central

Amazon Jersey Expands To Offer CDs
2006 Launches Wedding List Service
Opens Customer Service Center in Cork, Ireland
Fitness Store launches within Personal Care Store
2007 'Harry Potter and the Deathly Hallows' available from Amazon.co.uk and delivered to your door on 21.07.07
Amazon.co.uk launches Sports and Leisure Store
Amazon.co.uk launches Jewellery and Watches Store with Paris Hilton exclusive
Wallingford is named Uk's 'Harry-est' town as Amazon hits 1M global sales for 'Harry Potter and the Deathly Hallows'
Amazon.de
1998 Begins Selling Books
Opens Fulfillment and Customer Service Center in Regensberg, Germany
Launches Amazon Associates Program
1999 Opens Music Store
Opens Fulfillment Center in Bad Hersfeld, Germany
Launches Auctions & zShops
2000 Opens DVD & Video Store
Open Software & Video Games Store
Launches Wishlist Feature
2001 Opens Electronics Store
2002 Launches Marketplace
2003 Opens Kitchen & Home Stores
Launches Amazon Web Services
2004 Opens Home & Garden Store
Begins Offering All Books With No Shipping Costs
Reports Busiest Holiday Season Ever
Launches DVD Low Price Guarantee
Opens Toys Store

Offers Express Shipping
2005 Launches DVD Rental
Launches Search Inside!TM
Launches Overnight Express Service
Reports Busiest Holiday Season Ever
2006 Launches Sporting Goods Store
Opens Fulfillment Center in Leipzig, Germany
Launches Advantage Program for Books, Music, DVD
Reports Busiest Holiday Season Ever
2007 Opens Watches Store
Launches Low Price Guarantee for Music, Games, Software
Launches Customer Discussion Board
Opens Baby Store
Amazon.fr
2000 Begins Selling Books, Music, Video & DVD
Opens Fulfillment Center in Orleans, France
2001 Opens Software & Video Games Store
2002 Launches Amazon Associates Program
2003 Launches Marketplace
2005 Launches Search Inside!TM
Opens Consumer Electronics Store
2006 Launches Advantage Program
Amazon.co.jp
2000 Begins Selling Books
2001 Opens Customer Service Center in Sapporo, Japan
Launches NTT DoCoMo i-mode Access Service
Launches Amazon Associates Program
Opens CD, DVD, & Video Stores
Launches EZweb Access Service
Opens Software & TV Game Stores
2002 Announces English Navigation
Launches Marketplace
2003 Opens Electronics Store
Launches Amazon Web Services
Opens Home & Kitchen Store
2004 Opens Computer Store
Launches Toys & Hobby Store
Enhances Mobile Phone Service
2005 Re-launches Associates Central
Announces Customers' Choice in Book Store
Launches Search Inside!TM
Opens Fulfillment Center in Ichikawa, Japan
Opens Sports Store
2006 Launches Amazon Mobile Search by Email
Launches Advantage Program
Launches Health & Beauty Store
Amazon.ca
2002 Begins Selling Books, Music, Video & DVD
Opens Software and Computer & Video Games Stores
2003 Launches Marketplace
2004 Reports busiest holiday season ever
2005 Teams with Talis to offer libraries profitable approach to stock disposal
Launches Search Inside!
2006 Announces Canadian Artist of the Month Program in Celebration of Canada
Announces Shortlist for 2005 First Novel Award
2007 Norah Jones' "Not Too Late" Becomes Most Pre-Ordered Album of All Time on Amazon.ca
Pre-Orders of "Harry Potter and the Deathly Hallows" Eclipse Previous Day-One Pre-Order Record
Announces �Harry Potter and the Deathly Hallows� is the Bestselling Book in the Site�s History
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