Wooing Indonesian shoppers
WELL-HEELED Indonesians who currently shop in Singapore, may soon be heading for our shores instead. Shopping Malaysia Secretariat general manager Rosli Selamat says they are offering packages for Indonesians to shop in Kuala Lumpur.
“Indonesians, Thais and Singaporeans are big shoppers and we want more Indonesians to come here,” said Rosli at a ceremony to welcome 244 tourists from Bahrain at the Kuala Lumpur International Airport on July 26.
Later, Rosli and Malaysia Airports Holding Berhad managing director Datuk Bashir Ahmad handed out goodie bags and welcome packs.
“After accommodation, shopping is the second biggest revenue earner in the tourism industry.”
Last year, Malaysia earned 22 per cent of RM30 billion in tourist receipts through shopping and the secretariat hopes to increase this.
The six-week nationwide Mega Sale Carnival was launched on July 23 by Tourism Minister Datuk Dr Leo Michael Toyad. Various events and activities have been lined up till September 4.
The sale carnival also sees a surge in tourist arrivals from the Middle East. Arabs are the biggest spenders in Malaysia – RM8,000 per person, followed by South Africans.
“We are hoping the Government will allow more flights in from South Africa. It is also good that KLIA is having many activities to coincide with the sale carnival for transit passengers who won’t be able to shop in Kuala Lumpur.”
Meanwhile, according to Mastercard International, the official card for the sale carnival, a research report shows that Malaysia’s tourist expenditure is tipped to reach RM60 billion in 2010.
Its vice president and senior country manager (Malaysia and Brunei) Jim Cheah says it has lined up various programmes and contests to create the ultimate shopping experience.
Cardholders will get exclusive services and opportunities to win fantastic prizes, simply by using their Mastercards.
These include Shop Malaysia, Shop The World, which offers cardholders a shopping trip of a lifetime ó a 6D/5N stay in either Milan or Paris complete with business class air tickets for two, five-star hotel accommodation and RM10,000 spending money.
In a Mega Prize promotion with Metrojaya, Metrojaya Mastercard cardholders who spend a minimum of RM100 stand a chance of winning a voucher worth RM10,000.
Cardholders will also get free shuttle bus rides to and from major shopping malls in the Klang Valley. They just have to flash their Mastercards to enjoy the rides.