NPD: U.S. Video Game Industry Totals $17.94 Billion, Halo 3 Tops All

The Wii, the DS and Halo dominated in 2007 as total industry sales approached $18 billion. December alone raked in almost $5 billion. We chat with NPD's Anita Frazier about these incredible results.

Posted by James Brightman on Thursday, January 17, 2008

NPD: U.S. Video Game Industry Totals $17.94 Billion, Halo 3 Tops All

2007 was a magical year for the video game industry. The totals are in, and according to The NPD Group, as was expected the U.S. game industry posted sales of almost $18 billion ($17.94 billion to be exact) – please note that this does not include PC game revenues. This represented a 43 percent jump over 2006. 2007 was definitely fueled by the console war as console hardware sales soared 73 percent to $5.12 billion. Overall hardware sales rose 54 percent, while total video game software sales for the year climbed 34 percent to $8.64 billion. Even video game accessories saw a significant 52 percent increase to $2.26 billion.

Looking specifically at December, when so much of the industry generates huge sales, the total dollar sales were $4.82 billion, up 28 percent over Dec. '06. Video game software rose 36 percent to $2.37 billion while video game hardware increased 17 percent to $1.83 billion.

Nintendo's DS handheld was easily the top selling video game platform in December with 2.47 million units. The rest of the hardware sales were surprisingly far more balanced, although the PlayStation 3 did still lag behind somewhat with 797.6K units sold. Nintendo's Wii sold 1.35 million compared to Xbox 360's 1.26 million, the PS2's 1.1 million and the PSP's 1.06 million.

Here' how the 2007 annual hardware sales and life-to-date (in parentheses) installed bases stack up:

  • DS: 8.50 million (17.65 million)

  • Wii: 6.29 million (7.38 million)

  • Xbox 360: 4.62 million (9.15 million)

  • PS2: 3.97 million (41.12 million)

  • PSP: 3.82 million (10.47 million)

  • PS3: 2.56 million (3.25 million)
  • In terms of software, after edging out Super Mario Galaxy for the top spot in November, Activision's Call of Duty 4: Modern Warfare once again grabbed first place over Mario with 1.47 million units sold on the Xbox 360 in December. Super Mario Galaxy was close behind with 1.40 million units sold. It was Microsoft's blockbuster Halo 3, however, that dominated all when looking at full-year sales. The game totaled 4.82 million units sold in 2007, outselling Nintendo's Wii Play by about 700,000 units.

    Below you will find charts for the top 10 games of December and of 2007.

    Next page: in-depth commentary from NPD's Anita Frazier


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    Latest Article Comments (1)

    • cryptomegax80 on 1/17/2008 9:19 pm

      they sold more call of duty games in december for the 360 than they did the 360 itself haha