On July 17, 2006 Socius Capital completed a recapitalization of On The Scene Productions, Inc, a Los Angeles-based pioneer in the field of electronic publicity. Funding for the transaction was provided by Socius Capital, with support from an institutional fund and a group of private investors.
OTSP produces and distributes video for broadcast, internet, wireless and out-of-home networks. OTSP creates compelling stories that attract audiences and provide visibility and credibility for its corporate, agency and association clients' product, services, ideas and image.
The company's services blend creative, production and distribution capabilities to effectively communicate entertainment, consumer goods, travel and healthcare news to target audiences. By providing this content to various news media, this form of alternative advertising/marketing enables an organization to communicate its message within the context of a news program.
OTSP maintains offices in Los Angeles, New York, Chicago, Denver and Atlanta.
OTSP has grown rapidly in recent years, both gaining market share and benefiting with the rest of the industry from the shift of marketing spending away from traditional broadcast advertising towards new media and marketing approaches. Historically, the company has been one of the leaders in helping clients get their stories incorporated into broadcast news as the demand for news content from third party providers has grown with the explosion in the number of hours of news programming coupled with increasingly limited newsroom budgets. In recent years, the company has found that its experience, skill set, loyal client base and talented staff position it well to exploit the shift of marketing expenditures away from the $100+ billion spent on traditional advertising towards the rapidly growing sectors of Public Relations ( a $4 billion industry in 2005) and Internet advertising/promotion (a $15 billion business.)
The founders of the business felt that after 22 years it would soon be time to move on, and also recognized the energy and resources that would be required to fully exploit the opportunities of the changing environment. Their decision to partner with Socius Capital allowed them to bring in new skills, energy and financial resources to the company. As a result of the transaction, they were able to enjoy some of the equity rewards for their past efforts, but also kept a significant investment in the business that will enable them to take advantage of the expected appreciation.
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