Non-Profit Direct Marketing

CASE HISTORIES: Non-Profit

Exclusive Stories on Nonprofit Fundraising

Salvation Army Boosts Donations
Feb 1, 2006 12:00 PM, BY LARRY RIGGS
The Salvation Army of Metropolitan Chicago is on its way to a 10% rise in donations thanks to a multichannel direct marketing campaign in the area. Launched ...

PUBLIC OUTCRY
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The ...

Doctors Without Borders Named Nonprofit of the Year
Aug 10, 2007 8:14 AM
The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/Médecins Sans Frontières its 2007 Nonprofit Organization of the Year. ...

Blackbaud Acquires Nonprofit Software Firm eTapestry
Aug 8, 2007 8:05 AM
Blackbaud Inc. has purchased eTapestry, a company that markets an on-demand nonprofit fundraising system. ...

Reagan Foundation Taps Merkle
Jul 26, 2007 8:15 AM
The Ronald Reagan Presidential Foundation has chosen Merkle to provided fundraising services. ...

A Day of Giving
Jun 1, 2007 12:00 PM, Beth Negus Viveiros
Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year'sCreateAthon. The event founded by Cathy ...

Mixed Breed
Feb 1, 2007 12:00 PM, By Beth Negus Viveiros
Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals ...

A Guide to Giving
Feb 1, 2007 12:00 PM, Beth Negus Viveiros
Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn't the fundraising powerhouse it is today, ...

Hospital Scores With New Mail Package
Jan 1, 2007 12:00 PM, By Larry Riggs
Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations ...

Short Cuts
Dec 14, 2006 7:50 AM
The Adrienne Shelly Foundation, a nonprofit organization dedicated to the memory of writer/director/actor Adrienne Shelly, has launched its new Web site at www.AdrienneShellyFoundation.org. ...

Adrienne Shelly Foundation Established
Nov 14, 2006 9:41 PM
The Adrienne Shelly Foundation, a non-profit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC. ...

Live From the Nonprofit Conference

Live from the Nonprofit Conference: What's Wrong with Charities
Feb 3, 2005 8:55 PM, By Ray Schultz
What's in it for me? That's the first question asked by many charitable donors these days. ...

Live From the Nonprofit Conference: George Bush Sr. on Giving
Feb 3, 2005 9:22 PM, By Ray Schultz
Fundraisers were in for a surprise during the opening session of the DMA's Nonprofit Conference yesterday. There was a video message from former President George H.W. Bush. And it had a couple of characteristic Bush ...

Live From the Nonprofit Conference: Radio Station Finds Content
Feb 3, 2005 8:58 PM, By Ray Schultz
WAMU, a public radio station in Washington, DC, thought it was on the right track when it redesigned its Web site last year. ...

Live from the DMA Nonprofit Conference: How Dean Did It
Feb 27, 2004 12:00 PM, Ray Schultz
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign ...

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